Agadir Fights BeIN Sports World Cup Broadcasting Dispute
Accused of illegally broadcasting 2026 World Cup matches in its public spaces, the municipality of Agadir firmly denies the allegations. It asserts that it relies on national terrestrial rights, rejecting threats of legal action from the Qatari group.
Tensions are running high between the exclusive rights holder for the Middle East and North Africa region and the municipality led by Aziz Akhnouch. Served with a formal notice by a bailiff, the local administration received a cease-and-desist order demanding the immediate halt of public broadcasts of tournament matches. Facing these accusations of direct intellectual property infringement accompanied by potential legal consequences, the city is currently preparing an official formal response to counter these "allegations."
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The municipality categorically refutes any unlawful exploitation of the television group’s signals. As indicated by a responsible source to Alyaoum 24, the giant screens installed free of charge for residents in the neighborhoods of Tikiouine, Bensergao, Al Hoda and Anza exclusively broadcast matches of the Moroccan national team. To do so, local authorities assert that they exclusively use the terrestrial feed from the National Broadcasting and Television Company (SNRT), the entity holding these specific retransmission rights.
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The legal confusion likely stems from confusion surrounding Al Amal Square. The municipality clarifies that it does not manage this large broadcast space at all, with operational supervision falling to the Wilaya of Agadir. This latter institution has already complied with legal requirements by formally paying the commercial retransmission rights directly to beIN Sports.
