The announcement of the spectacular increase in imports of Moroccan tomatoes in Spain coincides with a pivotal period for the trade agreements linking the European Union to the Kingdom. This jump of nearly 70% recorded at the beginning of 2025 does not leave anyone indifferent, especially not the Spanish farmers who see the competition from the southern neighbor radically transforming the European market.
Faced with several years of drought and a decline in its yields, the Moroccan olive oil sector is embarking on a spectacular recovery in its production for the 2025-2026 campaign. This rebound, driven by a 78% increase in volumes, allows the Kingdom to regain a position of strength within the Mediterranean basin after a cycle of water stress that was particularly trying for farmers.
The intervention of the authorities in the province of Tata to destroy watermelon plantations marks a new stage in the implementation of the ban on crops deemed too water-intensive. This measure, motivated by a critical water situation, is accompanied by growing calls to support farmers in moving towards alternative production models.
The Minister of Equipment and Water, Nizar Baraka, announced this Monday before the House of Representatives that Morocco has officially emerged from a cycle of seven years of drought .
Despite pastures revived by rains and massive state support, the price of sheep meat in Morocco has reached record levels at the beginning of 2026.
Despite an exceptional production exceeding two million tons for the 2025-2026 season, the Moroccan olive oil sector is facing a major paradox. While abundance has brought the price of a liter back to around 70 dirhams , the acute shortage of labor and the explosion of harvesting costs threaten the profitability of farms and the pace of processing.
As the sacred month of Ramadan approaches, the indicators are green for the date sector. Despite water stress, Morocco is recording a historic harvest of 160,000 tons this season. An abundance that, according to professionals, should encourage consumers to favor the national product over imports.
This is a power struggle that is playing out against a backdrop of critical water stress. In the province of Tata, the ban on growing watermelons is deeply divisive. On one side, farmers who cry out against economic persecution; on the other, civil society applauding a survival measure to save the groundwater.
Moroccan citrus exports to Spain have exploded in 2025, multiplying volumes by four. This spectacular breakthrough, driven in particular by the mandarin, is fueling the anger of Iberian farmers who denounce unfair competition due to production costs deemed unbeatable.
Unease is growing in the Spanish countryside. Faced with a sharp drop in their production and declining profitability, Iberian farmers are pointing the finger at a clear culprit: the "fierce" competition from third countries, with Morocco at the forefront of the criticism.
Another blow to Moroccan agricultural exports to Europe. The Spanish health authorities have triggered an alert via the European RASFF system after detecting traces of cadmium, a heavy metal, in a shipment of tomatoes from the Kingdom .
The avocado industry in Morocco is experiencing a historic season. During the 2024-2025 campaign, the Kingdom exported a record volume of 112,000 tons, generating revenue exceeding $300 million for the first time. This performance is driven by European demand as well as a spectacular breakthrough into new markets such as Canada.