The Audi RS 5, the first plug-in hybrid in the Audi Sport range, has undergone its first dynamic test in Morocco. Between the Marrakech circuit and the roads of the Atlas Mountains, the 639-horsepower model has unveiled its electrified performance.
Buoyed by its meteoric success in France, the Renault 5 electric car begins its global expansion . After Turkey, the iconic city car is preparing to conquer the Moroccan market once the local approval procedures are definitively validated.
Faced with the troubles of the PureTech engine, Stellantis is considering a shift towards Fiat technologies deemed more reliable. This strategic shift directly threatens the activity of the Moroccan plant , calling into question the production of this criticized block.
Shanghai Ingin Auto Technology will establish a production unit for smart closure systems at Tanger Tech. An investment of more than 200 million dirhams confirming Morocco’s attractiveness for the electric vehicle value chain.
Driven by its Moroccan production lines , the Dacia Sandero confirms its status as Europe’s best-selling car. This performance allows the Renault Group subsidiary to pass the symbolic milestone of ten million vehicles sold since its relaunch in 2004.
The prices of diesel and gasoline in Morocco will increase as of this February 1st, driven by the volatility of global prices. Diesel is expected to cross the symbolic threshold of 10 dirhams again at the country’s service stations.
The American manufacturer Tesla announced on Friday the launch of its commercial operations in Morocco, marking its first direct establishment in Africa with the opening of a site in Casablanca and the start of online sales as early as February.
The Moroccan automotive industry is emerging as a direct competitor to Spain thanks to very competitive production costs and major port infrastructure. Between state subsidies and affordable labor, the Kingdom is attracting global manufacturers and now threatens the Spanish components sector.
The European automotive market is confirming a new hierarchy. Since 2024, the Dacia Sandero has occupied the top spot in sales on the continent. This performance is largely based on the Moroccan industrial tool, where the majority of units of this model are now assembled.
While Spanish production recorded a decline of nearly 4% in 2025, Morocco is consolidating its position as the leading producer of passenger vehicles in Africa and is now emerging as a direct competitor to European industrial hubs in the compact and electric car segments.
The announcement of the closure of the Lisi Automotive factory in Puiseux-Pontoise and the possible transfer of production to Morocco has caused a brutal shock wave among the 170 employees of the site.
The construction of a giant tire factory began this Friday in the province of Driouch. Several officials attended the launch of this project presented as the largest in Africa. On site, the work has started in the Betoya industrial acceleration zone for a planned commissioning as early as next year.