
Car sales in Morocco: Luxury brands are booming, others are collapsing
Despite a gloomy economic climate and an overall decline in car sales in Morocco in February, luxury brands seem to be holding their own.

Despite a gloomy economic climate and an overall decline in car sales in Morocco in February, luxury brands seem to be holding their own.

The Moroccan automotive market had a mixed start to 2024, with encouraging growth in January followed by an unexpected decline in February.

The National Road Safety Agency (NARSA) has deployed its first embedded radars in the Fez-Meknes region. The objective: to fight against speeding, the main cause of fatal accidents in the region.

The Minister of Transport and Logistics, Mohamed Abdeljalil, announced a series of reforms concerning driving schools, both in terms of the conditions for granting, suspending and withdrawing licenses and the training of instructors.

Compared to European countries, Morocco is struggling to sell its electric cars. In 2023, sales of electric or hybrid cars in the kingdom did not exceed 0.6% of total sales, compared to 25% in European countries.

Morocco is giving itself the means to become the next hub for the electric battery. It is also banking on the expertise of Rachid Yazami, the Moroccan scientist who invented the graphite anode for lithium-ion batteries.

In Morocco, automotive sector exports reached over 141.76 billion dirhams at the end of December 2023, an increase of 27.4% compared to the previous year.

Morocco sold 12,084 new vehicles at the end of January 2024, representing an increase of 6.63% compared to the same period last year, according to updated data from the Association of Vehicle Importers in Morocco (AIVAM).

New car sales in Morocco reached 12,084 units in January, up 6.63% compared to January of the previous year, according to the Association of Vehicle Importers in Morocco (AIVAM).

Morocco is doing everything to become one of the world’s producers of batteries for electric vehicles. To this end, it is forging partnerships with major Chinese investors and plans to source metals from the seabed of the Canary Islands, the subject of a dispute between Spain and the kingdom.

Several Chinese companies are interested in the Moroccan market where the production of electric batteries is booming. They plan to invest more than $700 million, thus helping to make the kingdom one of the world’s leading producers of cathodes.

Sales of new luxury cars in Morocco increased by 15% last year, despite the impact of the market by a drop in demand due to inflation, higher financing costs and rising prices of various brands.