
Citroën's Budget Electric Car 'Ami' Marks First Year of Success, Outpacing Rivals
The Citroën Ami made in Morocco is blowing out its first candle. The French automaker savors the success of its low-cost electric quadricycle.

The Citroën Ami made in Morocco is blowing out its first candle. The French automaker savors the success of its low-cost electric quadricycle.
While the semiconductor crisis is disrupting vehicle production all over the world, new car sales in Morocco continued during the month of September with particularly high registrations. The catch-up effect, compared to 2019, the return of free credit, and stronger demand for light commercial vehicles are the main reasons for this improvement.

The Moroccan automotive industry has reached a record high in exports. At the end of August, the figures reached 52.25 billion DH, an increase of more than a quarter (+25.5%) year-on-year.

Will the Tesla brand be established in Morocco? This is the question that has been asked in Casablanca for a few days now, following the installation of several electric vehicle charging stations bearing the brand’s name.

After France, Spain, Italy, Germany, the small Citroën AMI , produced in Morocco, will attack the United Kingdom as of 2022. Several British customers have already expressed interest in the 100% electric car.

Aptiv, the multinational specialized in the design and manufacture of automotive equipment, will invest 394 million dirhams (MDH) to build a automotive cable factory in the city of Oujda.

New car sales in Morocco have withstood the health crisis. Over the first eight months of the year, an increase of 13.81% was recorded for a total of 118,382 units sold.

Opel would have chosen Morocco as the production site for a new vehicle model. This choice would be explained by the PSA policy aimed at deploying the German brand outside Europe.

Despite the difficulties caused by the Covid-19 pandemic, Moroccan exports have increased significantly this year thanks to the industrial project bank initiative, which has contributed to a revitalization of Moroccan markets internationally.

The American group PPG, which notably markets automotive paint products, announced on Thursday the start-up of its plant in Tangier.

Morocco has just signed a technology transfer agreement with Brazil in the field of electric mobility. The Green Energy Park (GEP), a solar energy research and training center based in Benguerir and INESC P&D Brasil, a scientific and technological network , have sealed this new partnership.

Morocco wants to dethrone India and China to become the world leader in automotive competitiveness. An ambition that Moulay Hafid Elalamy , Minister of Industry, Trade and Green and Digital Economy, reiterated during the signing of an agreement with the Renault Group.