The Moroccan passenger-car market is declining for the first time this year. But Chinese manufacturers are avoiding the slowdown: they achieved their best month ever in Morocco in August and now account for more than 15% of sales.
Morocco is among the leading African markets for electric vehicles , according to the latest Global EV Outlook 2026 report from the International Energy Agency. The sector remains limited in scale across the continent, but sales are progressing rapidly, driven notably by Morocco, Egypt and South Africa.
Chinese automakers are changing scale in Morocco. In just one year, their sales have exploded, doubling their market share thanks to a spectacular breakthrough in the passenger vehicle segment and BYD’s offensive.
Morocco is emerging as China’s preferred industrial platform to circumvent Western trade barriers. According to BMI-Fitch Solutions, the Kingdom has attracted nearly 50% of Chinese automotive investments recorded in the MENA region between 2023 and 2025.
The Moroccan automotive market recorded a historic record in 2025 with 235,372 sales, an increase of 33.43%. This exceptional dynamism is based on a recovery in demand and an unprecedented expansion of the offer. This annual performance, driven by the private and utility segments, confirms the renewed vitality of the sector.
The Chinese manufacturer BYD , which has embarked on the conquest of the Moroccan automotive market, is beginning to make inroads to the point of putting its European competitors Renault, Volkswagen or Nissan in difficulty.