
Danone Morocco boycott 2024 price increase controversy
Price increases attributed to Centrale Danone are sparking a new wave of criticism in Morocco. On social media, calls for boycott are resurfacing, echoing the 2018 campaign.

Price increases attributed to Centrale Danone are sparking a new wave of criticism in Morocco. On social media, calls for boycott are resurfacing, echoing the 2018 campaign.

Centrale Danone has applied a new pricing structure to several dairy products in Morocco. The increases, which came into effect on July 7, range from 50 cents to 1 dirham depending on the product, causing frustration among merchants and consumers already facing the high cost of living.

The French food multinational Danone, which has a subsidiary in Morocco , plans to cut 25% of its workforce in these times of health crisis related to Covid-19. Are its Moroccan employees affected by this wave of job cuts?

Nearly four years after taking the reins of the Moroccan subsidiary of Centrale Danone, Didier Lamblin is leaving the French food multinational to enjoy retirement. He has handed over his seat to Nathalie Alquier who has held the same position in Ukraine for the past two years.

The financial results of Centrale Danone as of June 30, 2019 show a decline in turnover. More than a year after the boycott, the horizon is darkening for the dairy giant.

Danone’s sales have fallen by 30% in Morocco, and by 15% in China in the infant nutrition segment.

A crisis that looks set to last a long time. Victim of an unprecedented boycott by Moroccan consumers last year, Danone is still struggling to recover and this is reflected in its profits.