French tour operators are approaching the summer 2026 season with caution in the face of the war in the Middle East. Despite this cautious climate, Morocco is maintaining a strong booking dynamic among travelers for the coming months.
A Moroccan group has acquired the Club Med Agadir, which it plans to transform into a five-star hotel. This is the result of an agreement between the Caisse de Dépôt et de Gestion (CDG), Madaëf, its Tourism branch, and the Club Med group.
Initially announced for the first quarter of 2022, the highly renowned Agadir hotel complex, Club Med, which has been operating in Agadir since 1965 and was very famous until the early 2000s, has just announced its bankruptcy earlier than expected. The Covid-19 pandemic and its implications for the tourism chain are the main cause of this sudden closure of this mythical hotel with a capacity of 374 rooms, or 782 beds.
Among the 10 resorts that will be open for the holiday season is the one in Morocco, Marrakech la Palmeraie, Club Med announced at a press conference.
Morocco is now a very popular destination for tourists from around the world. Speaking during the signing of a memorandum of understanding with the Club Med group, Tourism Minister Nadia Fettah listed what the kingdom expects from such an agreement.
A new premium resort is planned in Essaouira. This new project with an investment of one billion dirhams was announced on Monday by Club Med in collaboration with the Pan-African investment fund Grit Real Estate Income Group.
After several months of closure, Club Med wants to relaunch its activities. To this end, Royal Air Maroc flew 160 French tourists this Saturday thanks to a partnership between the tour operator and the national airline.
In Upper Corsica, a member of the staff of the Club Med in Sant’Ambroggio, of Moroccan nationality, has tested positive for coronavirus.
Club Med wants to cautiously resume its activities, after a period of stoppage due to the coronavirus. In this sense, the company is repatriating its employees from Morocco .
Exchanges between the Minister of Tourism, Air Transport, Crafts and Social Economy, Mohamed Sajid, and the CEO of Club Med, Henri Giscard d’Estaing, last Thursday, show that the French group is interested in new investment ideas in Morocco.