Morocco establishes itself as French travelers’ favorite non-European destination for summer 2026 . With bookings up 17.7%, the kingdom ranks fourth overall, just behind the Greece-Spain-Italy trio.
With record revenues of $1.7 billion, Morocco has risen to the third rank of tomato exporters worldwide , now surpassing Spain and France in an ultra-competitive market dominated by Mexico.
The Spanish Federation of Fruit and Vegetable Producers (Fepex) used the Fruit Logistica trade show in Berlin to launch an offensive against agricultural imports from Morocco. The organization highlighted a one-to-ten labor cost gap and the use of plant protection substances banned in the EU.
The automotive industry now far surpasses phosphates and has become Morocco’s leading export sector. This performance was achieved after 10 years of considerable efforts made by the Moroccan government.
As Morocco prepares for the entry into force of the European carbon tax, many Moroccan companies are still lagging behind. Loïc Jaegert-Huber, regional director of ENGIE North Africa and president of the Clean Energy Commission of the Moroccan Association of Exporters (ASMEX), speaks about the issues.
While a free trade agreement has linked Morocco and the United States since 2004, the Trump administration is imposing a 10% tariff on Moroccan exports, which will come into effect this Saturday, April 5. This American decision will not be without consequences on the trade balance.
Since 2021, the imposition of countervailing duties on Moroccan phosphate fertilizers has created trade tensions. Washington could once again review these duties.
The sale of French banks such as Crédit du Maroc and Société Générale Maroc is causing a reorganization of the Moroccan banking sector.
While Moroccan producers are concerned about the "unfair competition" of imported products from several Arab countries, Morocco once again maintains its position as the leading importer of Tunisian dates.
Morocco’s trade deficit widened by 6.5% at the end of November 2024, reaching 275.74 billion DH against 261.36 billion DH in the same period of the previous year, according to figures from the Office des Changes. Moroccan exports, on the other hand, only grew by 5.2% in the first eleven months of 2024, while imports jumped by 5.7%, further exacerbating this situation.
During a demonstration organized in Casablanca, taxi drivers and owners expressed their opposition to the rates they consider unsuitable for their needs. They also denounced the delay in subsidies and unfair competition from other modes of transport.
Slowly but surely, Morocco is taking a big step towards the realization of its ambition to welcome 26 million visitors by 2030, with an intermediate objective of 17.5 million tourists and the creation of 200,000 jobs by 2026.