The Moroccan automotive market continues to grow strongly in 2026. New car sales increased again in June, while electrified vehicles and Chinese brands are gaining ground. But Dacia and Renault remain, for now, clearly in the lead.
Facing economic pressure and Chinese competition, the Stellantis group is reorganizing its production. The historic Spanish Villaverde plant will lose the assembly of the next generation Citroën C4 , which will be relocated to Morocco.
Hit by a historic strike in Spain, Renault threatens to cancel its development plan. Without union agreement, the automaker is seriously considering transferring the manufacturing of its future vehicles to its Moroccan plants.
Morocco’s automotive market is booming at the start of 2026. While mainstream manufacturers continue to dominate sales, the rapid surge in hybrid and electric powertrains is gradually reshaping the market toward more sophisticated and technological vehicles.
The breakdown of negotiations between Renault and unions in Spain threatens production of five new models. Facing the abandonment of this massive industrial plan, Morocco is positioning itself to recover these future assembly lines.
Despite a slight decline in its global volumes, the Renault group is posting strong revenue growth in the first quarter of 2026. This financial momentum is driven by the success of its electric models and exceptional growth in the Moroccan market.
The French automaker largely defied expectations in the first quarter. Despite severe weather paralyzing its Moroccan logistics , the group posted strong revenue growth, driven by the success of its global strategic partnerships.
The French manufacturer is outlining the contours of its future range. Crowned Car Concept of the Year 2026, the Elo project is already inspiring the next generation. The upcoming Citroën C4, expected for 2029, should thus come off the production lines of the Kenitra plant.
Despite record orders, Dacia registrations fell by 17.8% in the first quarter of 2026. This decline is explained by major logistical bottlenecks in Morocco , hindering the factory output of flagship models like the Sandero.
Driven by its Moroccan production lines , the Dacia Sandero confirms its status as Europe’s best-selling car. This performance allows the Renault Group subsidiary to pass the symbolic milestone of ten million vehicles sold since its relaunch in 2004.
The European automotive market is confirming a new hierarchy. Since 2024, the Dacia Sandero has occupied the top spot in sales on the continent. This performance is largely based on the Moroccan industrial tool, where the majority of units of this model are now assembled.
The Moroccan automotive market recorded a historic record in 2025 with 235,372 sales, an increase of 33.43%. This exceptional dynamism is based on a recovery in demand and an unprecedented expansion of the offer. This annual performance, driven by the private and utility segments, confirms the renewed vitality of the sector.