
Dacia Leads Morocco's Growing Car Market as January Sales Rise 6.63%
New car sales in Morocco reached 12,084 units in January, up 6.63% compared to January of the previous year, according to the Association of Vehicle Importers in Morocco (AIVAM).

New car sales in Morocco reached 12,084 units in January, up 6.63% compared to January of the previous year, according to the Association of Vehicle Importers in Morocco (AIVAM).

The Moroccan automotive market is recovering after a few months of calm with an increase of 22.01% compared to the previous year, according to data from the Association of Vehicle Importers in Morocco (AIVAM).

Dacia will expand its range in 2026 with a 4x4 hybrid family car called C-Neo which will also have a sedan version. The vehicle will likely be manufactured in Morocco.

New vehicle sales reached 64,025 units at the end of May, down 4.45% compared to the same period last year, according to statistics from the Association of Vehicle Importers in Morocco (AIVAM).

Following the announcement by French President Emmanuel Macron of the reform of the ecological bonus for electric cars that will favor the European automotive industry, the Dacia brand is considering relocating the Spring, produced in China, to Romania or Morocco.

Denis Le Vot, CEO of Dacia, accompanied by Ryad Mezzour, Minister of Industry and Trade, and Mohamed Bachiri, CEO of Renault Group Maroc, announced, this Friday, March 17, during a ceremony, the launch of the production of the first hybrid model of the Romanian brand, the Dacia Jogger, in the Renault plant in Tangier, starting in the second quarter of 2024.

The upturn in new car sales is not for tomorrow. These sales fell by 10.56% at the end of February 2023 compared to the same period in 2022.

The Sandero, a hatchback car from the Dacia automotive brand manufactured at the Renault plant in Tanger (Morocco), is experiencing a real breakthrough in France. It occupies a good place in the ranking of the 10 best-selling cars in 2022.

Dacia has announced that the Spring, the brand’s 100% electric city car, will be introduced to the Moroccan market by the end of the year.

The automotive market continues its good momentum this year. As of the end of last November, new car sales in Morocco reached 156,920 units, an increase of 8.97% compared to the same period in 2019. The Dacia and Dongfeng Sokon brands still dominate the market in each category.

Car sales in Morocco are rebounding after the difficulties experienced in 2020. They are showing double-digit growth, marked by the sale of 44,000 new cars in the first three months of 2021.

The health crisis related to the coronavirus has severely impacted the automotive sector in Morocco . New car sales recorded a sharp decline in 2020.