Morocco is emerging as one of the world’s most successful tourist destinations of 2025 according to the latest barometer from the UN Tourism agency published on Tuesday, January 20, 2026. The Kingdom has recorded double-digit growth in its international tourist arrivals, far exceeding the global average and consolidating its position as a leader in Africa.
Morocco has established itself as one of the most dynamic destinations for the Russian market in 2025, with an annual increase in arrivals of 29%. This growth, driven by increased international visibility and an adaptation of the hotel offer, is accompanied by a strategic strengthening of air links between the two countries.
This is the year of consecration for Fès . Long overshadowed by the effervescence of Marrakech, the imperial city is establishing itself as the flagship destination of 2026. Driven by a vast program of heritage renovation and the reopening of a legendary palace, the spiritual capital of the Kingdom is offering a new face to the world, combining millennial authenticity and ultra-luxury.
Consecration for the Moroccan destination. The team of experts from "Sun Travel" has just unveiled its list of the 30 best experiences to live in the world in 2026. Amidst the northern lights and epic treks, a Moroccan attraction stands out: the hot air balloon ride over the Atlas Mountains .
It is an exceptional year for Moroccan tourism . In 2025, the Kingdom has shattered its own records by welcoming nearly 19.8 million visitors. A historic performance that confirms the effectiveness of the reforms undertaken and brings the country closer to the symbolic threshold of 20 million arrivals.
The ochre city retains its crown. For the fifth consecutive year, Marrakech was the preferred destination for French travelers in 2025 , benefiting from a drop in airfares. However, the first projections for 2026 indicate a change of direction in favor of Asia, relegating the imperial city to fifth place in searches.
Morocco is establishing itself as a destination of choice for the world’s great fortunes . According to a recent report by Henley & Partners, the Kingdom is one of the "winning" countries in the migration of millionaires by 2025, ranking third in Africa.
According to a study, Morocco is increasingly positioning itself as a destination of choice for American tourists in Africa. And, the Moroccan National Tourist Office (ONMT) is working to increase its market share.
Morocco has been identified as one of the ten must-see tourist destinations for the year 2026. This is what the American specialized magazine Travel and Tour World (TTW) affirms, highlighting the cultural richness and unique landscapes of the Kingdom.
In addition to Rabat and Marrakech, there is also another sunny but calm Moroccan city that is an ideal dream vacation destination in Morocco. It is a destination that is currently less known to tourists.
Moroccan tourism continues to break historic records in 2025. The sector has reached a new milestone, with 16.6 million tourists welcomed by the end of October, an increase of 14% compared to the same period in 2024. This performance confirms the positive momentum initiated by the 2023-2026 roadmap.
A travel expert places a Moroccan city in the top 3 ideal destinations for inexpensive vacations for 2026.