As Marrakech strains under the weight of tourism, Fès is establishing itself as the authentic alternative. Between centuries-old traditions, living craftsmanship and accessible prices, the spiritual capital of the kingdom attracts travelers in search of a deeper and more preserved Morocco.
Tourists are avoiding the Middle East for summer 2026 due to the war. This massive shift toward southern Mediterranean destinations raises the question: will Morocco be able to capture part of this new regional momentum?
Travel company Thomas Cook records its best quarter since its relaunch. This growth is directly supported by massive enthusiasm for North African destinations , with bookings to Morocco more than doubling.
Despite a tense geopolitical context in the Middle East, the French prefer the Mediterranean sun for their spring holidays. Marrakech is emerging as one of the most booked cities, driven by a strong need for change of scenery and security.
Air traffic at Marrakech-Menara is soaring in 2026. With more than 1.7 million passengers welcomed in two months, the airport is confirming its role as the tourism locomotive of Morocco, driven by a significant increase in international and domestic flights.
Goodbye jet lag for the next vacation. Among the "zero time difference" destinations, Morocco stands out as a preferred choice this summer for families seeking sunshine without disrupting their biological clock.
For spring vacations from April 11 to 27 , travelers departing from Marseille prefer the Mediterranean sun. Morocco emerges as one of the favorite destinations for those seeking a quick and unconstrained change of scenery.
The authorities in Agadir have intensified their controls in major tourist areas. This operation has led to the massive seizure of hookahs and strict reminders about hygiene and health safety.
Marrakech is launching a massive hotel renovation plan for the 2030 World Cup. The city is beginning the demolition of abandoned sites, such as the Al Borj hotel, in order to transform these wastelands into modern complexes and create local jobs.
Montpellier-Méditerranée Airport announces a record program for the summer of 2026 with 39 direct destinations. The platform in the Hérault region is massively strengthening its connections to Morocco, opening a line to Tangier and increasing its frequencies to Marrakech, Rabat and Casablanca.
Morocco welcomed 4.3 million tourists between January and March 2026. This 7% increase, driven by an exceptional March, confirms the momentum of the sector thanks to the strengthening of air connectivity and investments.
Faced with the conflict in the Middle East, European travelers are modifying their plans for the summer of 2026. Morocco is benefiting from this massive shift, recording a strong increase in bookings to the detriment of destinations impacted by the suspension of international flights.