Agadir is emerging as a cost-effective and sunny alternative to traditional European destinations. The Moroccan resort offers an authentic cultural change of scenery at prices that defy all competition for families.
Even travel experts make costly mistakes . From forgetting passports and roaming charges in Switzerland to failed negotiations in the souks of Fès, the Sun team shares its mishaps to help tourists avoid these pitfalls.
Atop North Africa, the ascent of Mount Toubkal reveals a Morocco undergoing profound reconstruction. Between mass tourism and Berber traditions, the Imlil Valley is reinventing itself after the earthquake, driven by a youth firmly focused on the future.
Amid record rainfall in Ireland, travelers are massively booking their stays for early 2027 in advance. Morocco is now emerging as the preferred destination , offering a sunnier and more affordable alternative to the traditional Canary Islands.
Morocco establishes itself as French travelers’ favorite non-European destination for summer 2026 . With bookings up 17.7%, the kingdom ranks fourth overall, just behind the Greece-Spain-Italy trio.
The Tangier-Tetouan-Al Hoceima region recorded 15% tourism growth, with more than 3.69 million overnight stays through the end of November 2025. Tangier is strengthening its position as the regional leader, with an occupancy rate exceeding 54%.
Expert Rebecca Wilcox warned on BBC Morning Live that failing to take out travel insurance when booking is a staggering mistake. Without coverage, a medical incident abroad, particularly in Morocco, can cost up to €180,000.
Despite rising prices and record crowds, the Ochre City continues to attract travelers from across France in large numbers. With its mild climate, improved accessibility and diverse range of experiences, Marrakech once again stands out as the number-one choice for winter holidays.
The city of Essaouira has won the prestigious “Best Creative Living Heritage Destination” award. This international distinction recognizes a development strategy focused on culture and craftsmanship rather than mass tourism.
Royal Air Maroc announced on Tuesday the opening of six new routes connecting Tangier and Nador to several major Spanish and German cities. This expansion aims to consolidate the tourism and economic connectivity of the north of the Kingdom as early as this summer.
Morocco is confirming its attractiveness to Russian travelers , recording an increase of nearly 40% in arrivals in 2025. According to official data from Moscow, the Kingdom is emerging as a rising destination, entering the top 30 of the preferred vacation spots for this clientele.
The city of Essaouira allows Morocco to be among the top 10 best retirement destinations for 2026 , according to the annual ranking of Retraite sans Frontières, thanks to its temperate climate and authentic charm.