Morocco now attracts half of Chinese automotive investments in the MENA region. Benefiting from free trade agreements with the West and vast phosphate reserves, the kingdom is emerging as a strategic hub for global electric battery production.
Indian defense group MKU is studying the opening of an industrial unit in Morocco specializing in night vision and ballistic equipment. The project would establish New Delhi in North Africa through an operational partnership that already exists.
The American manufacturer Tesla announced on Friday the launch of its commercial operations in Morocco, marking its first direct establishment in Africa with the opening of a site in Casablanca and the start of online sales as early as February.
The Spanish group Airtificial is strengthening its foothold in Morocco by developing high-performance power steering systems. The Kingdom is now positioning itself as a key supplier for Euro-American and Asian automakers.
The construction of a giant tire factory began this Friday in the province of Driouch. Several officials attended the launch of this project presented as the largest in Africa. On site, the work has started in the Betoya industrial acceleration zone for a planned commissioning as early as next year.
The Kingdom has become the darling of foreign brands. Driven by a dynamic demography and the organization of global events like the 2030 World Cup, Morocco is attracting European, American and now Asian investors. But beware: without rigorous preparation, the adventure can be short-lived.
The Chinese manufacturer Yutong Bus has officially announced the supply of 723 buses to Morocco in preparation for the Africa Cup of Nations football tournament, which will begin on December 21, 2025. This order, aimed at strengthening the public transport network during the competition, is the largest ever recorded for a Chinese manufacturer on the African continent.
The imposition of 50% US taxes is prompting the Indian industry to reorganize its production chains. To maintain their access to the US market, companies are studying relocations to countries like Morocco, which benefit from a more favorable customs regime for exporting to the United States.
Century Tire, the Chinese tire manufacturer, has announced its decision to close its factory in Galicia, in northwestern Spain, and transfer its investments to its plant in Tangier, Morocco.
Following the approval by the Paris commercial court, the Swiss group Cicor has taken over the main activities of the French company Eolane. This acquisition expands the scope of the Swiss specialist in integrated electronic solutions with the addition of seven production sites, including five located in France and two in Morocco.
The American chain Church’s Texas Chicken is arriving in Morocco. This establishment is part of an expansion wave that also includes new development agreements in Germany, Hungary, Georgia and Azerbaijan. Subsequently, the fried chicken brand is targeting the United Kingdom, France, Italy and Spain.
Already the market leader in Belgium, Mathieu Nayis, the celebrity hairstylist, intends to expand rapidly internationally, through Morocco and France.