Moroccan avocado producers are regaining control. After flirting with crisis due to the demands of European buyers, the sector is benefiting from an unexpected rebound thanks to domestic demand. The anticipation of Ramadan is relaunching the machine and pushing farm prices up by more than 15%.
Morocco has established itself as the undisputed global leader in canned sardines . With more than 15,000 tons exported each year, the Kingdom is transforming its maritime resources into a massive industrial weapon, generating thousands of jobs where others are limited to fresh fish.
Morocco is establishing itself as the new key supplier to the United States. While U.S. production is declining and Spain is retreating in the face of taxes, the Kingdom is capturing massive market shares in olives and citrus fruits, filling the food deficit of the world’s leading power.
The French Ministry of Agriculture confirms that local tomato production no longer covers demand, validating the dependence on Moroccan imports and the central role of Perpignan in redistributing these flows throughout Europe.
The production of avocados in Morocco now surpasses that of Spain, a reality that European experts describe as impossible to compete with. A specialist compares the Kingdom to a racing car, leaving Iberian farmers far behind in terms of costs and surface areas that are unattainable.
The avocado export campaign is facing a major blockage in Morocco. Faced with a saturation of the European market and rates deemed insufficient, the majority of producers have decided to stop harvesting the fruits while waiting for a more favorable situation.
Russian consumers are showing a growing appetite for the citrus fruits of the Kingdom . While global imports of mandarins in Russia are showing a downward trend, volumes from Morocco have experienced a spectacular increase of 74% since the beginning of the year compared to the same period last year.
The Moroccan tomato is enjoying great success on the French market, but this commercial success is provoking the ire of local producers who are multiplying protest actions. Faced with these persistent blockages and the questioning of current customs agreements, the Moroccan sector is being invited to rethink its model to prioritize quality and the diversification of outlets.
The Spanish poultry sector is currently experiencing its worst health crisis in years, marked by an uncontrolled outbreak of avian flu . This critical situation has revived, on social networks and within the industry, the controversy surrounding the authorization granted by Brussels in June 2022 allowing the import of Moroccan poultry into the European Union, a measure perceived as a blow by local producers.
The automotive industry now far surpasses phosphates and has become Morocco’s leading export sector. This performance was achieved after 10 years of considerable efforts made by the Moroccan government.
The global market for tomato exports has been profoundly shaken over the past twenty years. A recent analysis of trade data shows that Spain, once the undisputed leader, has ceded its place to new players, including Morocco, which has seen spectacular growth over the period.
French authorities have recently blocked the entry of a shipment of olives from Morocco after detecting the strong presence of a chemical pesticide banned for five years in the European Union.