
Morocco Overtakes South Africa as Africa's Automotive Powerhouse: Stellantis' $1.4 Billion Boost
The South African automotive industry is losing ground to the rapidly expanding Moroccan automotive industry.

The South African automotive industry is losing ground to the rapidly expanding Moroccan automotive industry.

The Customs and Indirect Taxes Administration (ADII) has set new rules for the manufacture, import, export, transit and transport of defense materials, weapons and ammunition.

In Morocco, merchants claim that automakers have driven up the prices of used cars during this summer period.

La disparité salariale ente ingénieurs marocains et européens évoquée par Ryad Mezzour, ministre marocain de l’Industrie et du Commerce, lors d’une réunion officielle à la résidence de l’ambassadeur d’Allemagne à Rabat comme une opportunité pour attirer les investissements étrangers suscite des réactions de la part des experts.

Morocco has just taken a major step in setting up its first armored vehicle production plant, the result of a strategic partnership between the National Defense Administration and the Indian company Tata Advanced Systems Limited (TASL), a subsidiary of the Indian conglomerate Tata Group.

For the past two years, Morocco has been attracting more and more Chinese automakers. In less than two years, about a dozen have set up in the kingdom and are developing rapidly thanks to aggressive commercial strategies and strong partnerships with local distribution networks.

The Moroccan government is giving the Housing and Military Equipment Agency (ALEM) and the company MEDZ, a subsidiary of the Caisse de Dépôt et de Gestion (CDG), a free hand to create a joint company dedicated to the planning, development and management of industrial zones specialized in the defense sector.

Morocco is becoming an essential player in the automotive industry by attracting big names like Renault and Stellantis. Several factors explain this success.

Following instructions from the central services of the Ministry of Interior, territorial administration officials are conducting investigations into land plots belonging to certain influential personalities, which generate colossal profits through resale or rental, and on abandoned parcels in certain industrial zones in the provinces of Nouaceur and Berrechid, which hinder the investment process, despite the improvement of infrastructure.

Chinese battery giant Gotion High-Tech is preparing to launch the construction of the first gigafactory in Africa near Kenitra.

Slowly but surely, Morocco is establishing itself as an emerging country in terms of production, export, and distribution of batteries and electric vehicles.

While Morocco progresses in the automotive industry and continues to attract French manufacturers, Algeria has an almost non-existent industry.