The Egyptian group Kazyon has just benefited from a $30 million (300 million dirhams) loan from the International Finance Corporation (IFC). These funds will allow the brand to strengthen its presence in Morocco and improve access to quality and low-cost food products, and especially put pressure on BIM, already very present in Morocco.
With 116 stores opened in less than a year, Kazyon has established itself as the leader in hard discount in Morocco. A dazzling success that it owes, not only to its CEO, Mohamed Benmezouara, who has accumulated about twenty years of experience in the sector and has a perfect knowledge of the market, but also to its quality human resources.
Ryad Mezzour, Minister of Industry and Trade, highlighted the crucial role of small merchants, the famous " Moul Lhanout " in Morocco, during an oral question session in parliament.
Slowly but surely, the Egyptian group Kazyon, specialized in the small retail format of consumer products, is establishing itself as a competitor to the Turkish hard-discounter BIM Stores.
After the Turkish BIM, Kayzon, the Egyptian retail chain, has decided to conquer the Moroccan hard discount market. In just six months, the group has nearly 100 stores in the kingdom.
In a short time, the Egyptian group Kazyon, specialized in the small distribution format of consumer products, is accelerating its activities in Morocco to the point of shaking up its direct competitor, the Turkish BIM Stores.