The fast-food giant McDonald’s is at the center of a wild rumor that has spread in France in recent days. Viral videos announce a radical change in the brand’s offering as early as November: 100% halal meat.
Irene, a young Spanish woman, shared on social media her travel experience in Morocco where she had a meal at McDonald’s, surprised by the significant differences in menu and prices compared to the American chain in Spain.
Since Hamas’ attack on Israel and Israel’s retaliation, French singer and actress Camélia Jordana has taken a stand. She is boycotting brands such as McDonald’s and Coca-Cola as a show of support for Palestine.
McDonald’s is present in a hundred countries with more than 41,000 establishments. Gary He, author of the book McAtlas , undertook a journey to 55 countries to document the most atypical restaurants in the chain. His journey reveals an adaptation to local contexts, particularly in Morocco.
Menus that have been successful in Morocco will be marketed for the first time in France by the fast food chain, McDonald’s.
The partnership between the Royal Moroccan Football Federation (FRMF) and the fast food chain, McDonald’s, has sparked lively controversy among Moroccan Internet users. The latter have a hard time understanding that Morocco is associating with this American brand that they have been boycotting since the beginning of the war in Gaza due to allegations of its support for Israel.
The war between Israel and the Palestinian Hamas movement is negatively impacting the fast food chain, McDonald’s . The company is experiencing short-term sales declines in the Middle East.
A union plans to demonstrate in front of all Moroccan McDonald’s . This decision follows the suspension of about twenty employees of a transport company under contract with the fast food chain.
Chris Kempczinski, CEO of McDonald’s, confirms that the boycott campaigns the fast food giant is facing in the Middle East and elsewhere, including in Morocco, have had a "significant impact" on the multinational’s activities.
The boycott campaigns in response to the Israeli offensive in the Gaza Strip are starting to have significant consequences for many companies, particularly in Egypt and Jordan, but also in Morocco.
On the web, Moroccans have launched a boycott campaign against the American franchise McDonald’s, which they accuse of supporting the Israeli army that is continuing its offensive against the Palestinian Hamas movement in Gaza.
Accused of supporting Israel against Hamas, several McDonald’s branches, including the one in Morocco, have been boycotted by consumers. Faced with the controversy, the fast food giant is trying to reassure its customers.