The 2026 World Cup has accelerated Morocco’s beer market. Société des Boissons du Maroc directly cites the World Cup among the factors that supported its activity in the second quarter, alongside Flag Spéciale Gold and Casablanca.
The Customs Administration (ADII) has applied new rates for tobacco in Morocco since yesterday, April 1, 2026. This circular modifies the prices of popular brands and introduces new products in order to adjust the market to new consumption habits.
The budget of Moroccan smokers will once again be affected. A rise in tobacco prices is scheduled for January 1, 2026, specifically targeting entry-level cigarettes. Popular brands like Marquise, Casa and Fortuna are expected to see their prices rise by nearly 2 dirhams.
In Morocco, cigarette prices have seen a new increase since Tuesday, April 1st. The brands produced in Morocco, in particular those held by the Moroccan Tobacco Company (SMT), are the most affected by the measure.
If cigarette prices have gone up in Morocco, it is first because of the state, just declared the CEO of the Moroccan Tobacco Company (SMT), Antoine Dutheil de la Rochere.
As provided for in the Finance Act, the price of cigarette packs has increased since yesterday, Tuesday, January 1, 2019.