Moroccan tourists boost Spain spending 16.7% in 2025
Moroccan tourists are establishing themselves as a major economic engine for Spain. Their spending surged in 2025, driven by a demanding, loyal clientele with a passion for shopping, transforming the Iberian territory into a privileged destination.
The Moroccan market is boosting Spain’s tourism economy with unprecedented vigor. In 2025, spending by visitors from the Kingdom crossed the one billion euro mark, reaching 1.084 billion euros (approximately 11.8 billion dirhams), representing a 16.7% increase in one year. With an average basket of 1,193 euros per stay and daily spending of 193 euros, this clientele now favors refined leisure tourism. Shopping, urban experiences and cultural getaways are at the heart of their priorities, confirming a shift toward high-purchasing-power consumption.
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This shift is driven by a new traveler profile, more educated and more demanding. According to data analyzed by Turespaña, 77.1% of these tourists hold a higher education diploma and belong predominantly to upper socioprofessional categories or the entrepreneurial world.
Loyalty is equally impressive: 54% of Moroccan visitors have already traveled to Spain more than ten times. Whether traveling as families, couples or groups of connected young people, they seek quality offerings and differentiated gastronomic or beach experiences.
Andalusia remains the flagship destination, capturing 47.7% of visits, closely followed by Madrid and Catalonia. This geographic dominance is supported by ultra-efficient air connectivity, with direct flights connecting Moroccan cities to cities like Seville, Malaga or Bilbao in less than two hours.
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Facing this sustained growth, Spanish operators are refining their digital strategies to attract this clientele that has become strategic. Shopping remains a cornerstone of this relationship, placing Morocco at the top of markets for tax refunds in several Spanish regions.
