Morocco Electric Vehicles: Why Exports Are Falling
Moroccan automotive exports declined in 2025, hit by a sharp fall in finished vehicle sales. Still heavily dependent on combustion engines and the European market, the industry must accelerate its transition to electric vehicles.
Morocco’s automotive sector exported 154.7 billion dirhams in 2025, down 1.8% year-on-year. This marks its first decline in several years, outside the exceptional pandemic period.
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The decline is concentrated in automotive manufacturing. Foreign sales of finished vehicles fell 13.5%, dropping from 71 to 61.4 billion dirhams.
The number of cars exported fell from 537,000 to 457,000 units. Morocco thus sold 80,000 fewer vehicles abroad in a single year, according to Bank Al-Maghrib.
Other branches showed greater resilience. Wiring harness exports rose 7.8% to 57.8 billion dirhams, while seats and interior equipment exports increased 7.1%.
Combustion engines become a handicap for Morocco
Nearly 90% of cars exported by Morocco still run on combustion engines. Yet the European market, which absorbs around 85% of Moroccan vehicles, is rapidly turning toward hybrid and electric models.
This gap is beginning to weigh on performance. Moroccan exports to the European Union, which grew an average of 15.3% annually before the pandemic, declined 1.5% on average over the past three years.
Meanwhile, China is gaining ground. Its share of European automotive imports rose from 0.7% before the pandemic to 6.5%, while it now represents 20% of the European electric vehicle market.
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Morocco remains the country’s leading export sector, accounting for 33% of national exports. But maintaining this position will require accelerating electric and hybrid vehicle production, developing batteries, and diversifying markets beyond Europe.
