H&M

Morocco13 Apr 2026

Morocco: H&M's secret plan to dethrone Zara and Shein

To clear its stocks and compete with Zara or Shein, H&M is relocating part of its production to Morocco and Egypt . This geographical proximity aims to reduce delivery times and adapt to trends in real time.

Morocco1 Dec 2023

Starbucks and H&M to Exit Morocco Amid Profitability Concerns

Due to lack of profitability, the Starbucks and H&M chains will be leaving Morocco in the coming days. This has been decided by the Moroccan subsidiary of the Kuwaiti Al Shaya Group.

Morocco: H&amp;M's secret plan to dethrone Zara and Shein

Starbucks and H&amp;M to Exit Morocco Amid Profitability Concerns

Morocco: H&M's secret plan to dethrone Zara and Shein

Starbucks and H&M to Exit Morocco Amid Profitability Concerns