Morocco is among the leading African markets for electric vehicles , according to the latest Global EV Outlook 2026 report from the International Energy Agency. The sector remains limited in scale across the continent, but sales are progressing rapidly, driven notably by Morocco, Egypt and South Africa.
Neo Motors Morocco unveils the Dial-E , the first electric utility vehicle designed and assembled in Morocco and approved in Europe. This vehicle marks a revolution in the Moroccan automotive industry.
The year 2023 has been exceptional for the automotive industry in Morocco , with a 30.5% increase in sales reaching 116.38 billion dirhams by the end of October.
It is now effective. Neo Motors , the first automotive manufacturer with Moroccan capital, has launched the marketing of its first "made in Morocco" vehicles.
In search of financing to launch its vehicle production, the Moroccan automaker Neo Motors plans to list on the Casablanca Stock Exchange.
After several months of suspense and launch promises, the new "100% Moroccan" car has finally been unveiled in front of King Mohammed VI at the Royal Palace in Rabat. Intended first for Moroccans before considering its export, "Neo" is offered at a very affordable price according to its designers.
King Mohammed VI presided on Monday at the Royal Palace in Rabat the ceremony to present the first vehicle of a Moroccan automotive manufacturer, as well as the prototype of a hydrogen-powered vehicle developed by a Moroccan living abroad.
Morocco will soon launch NEO , the very first car designed and produced on Moroccan soil. The vehicle has already passed static and dynamic tests in Morocco and abroad. The homologation process is underway.