After years of drought, Morocco hopes for a good olive harvest this year. The heavy rains recorded in March and April have given hope to producers. As a result: cheaper olive oil!
Morocco Foodex is implementing a strategy to establish Moroccan olive oil in the booming American market.
In Morocco, an unprecedented abundance in olive oil production has led to a sharp drop in its prices compared to last year. However, professionals in the sector express concerns.
In Morocco, professionals in the olive sector anticipate a drop in the price of olive oil to 50 to 52 dirhams per litre. Good news for consumers after several years of soaring prices.
Questioned by two deputies from the Party of Progress and Socialism (PPS) group, Ahmed Bouari, Minister of Agriculture, Maritime Fisheries, Rural Development and Water and Forests, explains the "strange" increase in Morocco’s exports of olives and olive oil despite the drop in production.
This is a breath of fresh air for Moroccans’ wallets. After years of enduring prices that have crossed the symbolic threshold of 100 dirhams per liter, olive oil is about to return to affordable rates. The reason? A harvest that is not only excellent, but simply historic.
Spanish olive oil, a major economic sector, is the subject of online disinformation. A persistent rumor, circulating since 2023, wrongly claims that major Spanish brands would use olives from Morocco for their production.
The United States imposes tariffs of 15% on all products from the European Union (EU), compared to 10% for products originating from non-EU countries, particularly Morocco. A decision that worries Spanish olive oil producers.
In Taroudant, those involved in olive oil trafficking have been sentenced to a term of imprisonment and a heavy fine.
Two content creators living in Barcelona shared on TikTok their travel experience in Morocco, where they were pleasantly surprised by the quality of olive oil on supermarket shelves.
A food quality control operation conducted in Taroudant has resulted in the seizure of a significant quantity of products unfit for consumption. The intervention, which targeted two clandestine warehouses, led to the confiscation of nearly 5 tons of adulterated olive oil and its derivatives.
In Morocco, olive oil prices are not decreasing despite imports. This highly sought-after product is sold at 75 or even 85 dirhams per liter. For independent farmers, the price has exceeded 100 dirhams.