The Moroccan automotive market continues to grow strongly in 2026. New car sales increased again in June, while electrified vehicles and Chinese brands are gaining ground. But Dacia and Renault remain, for now, clearly in the lead.
The Stellantis factory in Kénitra is preparing to assemble the future Fiat Fastback and Grizzly . This major strategic project aims to supply Europe, Africa and the Middle East from the second half of 2026.
The German brand Opel is restyling Rock Electric, its 100% electric light quadricycle, and renaming it Rocks, a vehicle produced in Morocco.
The likely relocation of production to Morocco, short-time work and the semiconductor shortage have prompted Opel employees, now owned by PSA, to organize a day of action and demonstration at the carmaker’s sites in Germany on Friday, October 29.
Opel would have chosen Morocco as the production site for a new vehicle model. This choice would be explained by the PSA policy aimed at deploying the German brand outside Europe.
Peugeot sees itself as the leader in the sector with its 208. The PSA automotive group, in addition to its factory in Kénitra, announces the upcoming opening of a new concept store in Rabat, for a new highly digital experience.