Morocco
€91 in Morocco, up to €1,778 in France: the labor cost of a car
The labor cost required to manufacture a car is estimated at €91 in Morocco. In France, it reaches between €1,118 and €1,778 depending on the plant, or up to 19.5 times more.
Topic
Peugeot Citroën Kenitra (Stellantis)
Morocco
Morocco Kénitra Fiat Factory Smart Car Platform Production
The Stellantis plant in Kénitra launches production of the Fiat Fastback and Grizzly . These two vehicles introduce the Smart Car platform to Morocco, set to equip several future models destined for African and Middle Eastern markets.
Morocco
Morocco Stellantis Factory Challenges Chinese Auto Makers 2026
The Stellantis factory in Kénitra is preparing to assemble the future Fiat Fastback and Grizzly . This major strategic project aims to supply Europe, Africa and the Middle East from the second half of 2026.
Morocco
In Morocco, Fiat's future sedan finally shows its true face
For the first time, the future compact sedan from Fiat was spotted without any camouflage during road tests in Morocco. This new model aims to reclaim the European market with particularly competitive pricing.
Morocco
Kenitra: The Moroccan factory chosen to manufacture Citroën's future compact model
The French manufacturer is outlining the contours of its future range. Crowned Car Concept of the Year 2026, the Elo project is already inspiring the next generation. The upcoming Citroën C4, expected for 2029, should thus come off the production lines of the Kenitra plant.
Morocco
Morocco: A new Fiat vehicle will be produced in Kénitra
Stellantis plans to produce its future Fiat Koala model in its Kénitra plant in Morocco. This project is part of the group’s global strategy to develop "smart" and competitive vehicles.
Morocco
Stellantis suspends its plant in South Africa and focuses on its Kenitra hub
The South African automotive industry is going through a turbulent period, leading industry giants to rethink their strategy. Faced with these uncertainties, Morocco is increasingly emerging as the industrial fallback base for Stellantis and Volkswagen.
Morocco
Will Morocco be impacted by Stellantis' new strategy?
Faced with the troubles of the PureTech engine, Stellantis is considering a shift towards Fiat technologies deemed more reliable. This strategic shift directly threatens the activity of the Moroccan plant , calling into question the production of this criticized block.
Morocco
Automobile: how Morocco is shaking up Spanish factories
While Spanish production recorded a decline of nearly 4% in 2025, Morocco is consolidating its position as the leading producer of passenger vehicles in Africa and is now emerging as a direct competitor to European industrial hubs in the compact and electric car segments.
France
The Lisi Automotive factory is closing in France: Morocco among the big beneficiaries
The announcement of the closure of the Lisi Automotive factory in Puiseux-Pontoise and the possible transfer of production to Morocco has caused a brutal shock wave among the 170 employees of the site.
Morocco
Automobile: Morocco will produce the future rival of the Dacia Duster
This is a major industrial victory for the Kingdom. The next generation of the Citroën C4 will be assembled in Morocco, in the Stellantis plant in Kénitra . While the current model, produced in Madrid, will continue until 2029, its replacement will mark a complete stylistic break to directly challenge the king of the market: the Dacia Duster.
Morocco
Morocco: Europe's automotive factory?
The historical balance of European automotive production is shifting in favor of Morocco.