The announcement of the closure of the Lisi Automotive factory in Puiseux-Pontoise and the possible transfer of production to Morocco has caused a brutal shock wave among the 170 employees of the site.
Faced with recruitment difficulties in northern France, the car manufacturer Renault is calling on the expertise of its Moroccan employees to support the teams at the production sites.
The Moroccan automotive market recorded a historic record in 2025 with 235,372 sales, an increase of 33.43%. This exceptional dynamism is based on a recovery in demand and an unprecedented expansion of the offer. This annual performance, driven by the private and utility segments, confirms the renewed vitality of the sector.
It was on Moroccan asphalt that Renault wrote a new page in its electric history. The French manufacturer has just set an impressive efficiency record with its "Filante Record 2025" prototype, covering more than 1,000 km without recharging on the tracks of the Kingdom, confirming the country’s potential as a cutting-edge automotive test ground.
The industrial future of the Oriental region may be at stake now. The Renault group is actively searching for land near Nador West Med to build an electric vehicle factory, a project that promises to definitively break the economic isolation of the region.
The Moroccan automotive sector is experiencing an exceptional year. For the first time in its history, the new vehicle market has crossed the symbolic threshold of 200,000 units sold even before the end of the fiscal year. According to figures from the Association of Vehicle Importers in Morocco (AIVAM), the overall volume reached 208,018 units at the end of November 2025, marking a spectacular increase of 35.27% compared to the same period last year.
The French car manufacturer Renault is pursuing its expansion in Morocco, with a strategic shift towards electric and hybrid powertrains. This is the full scope of a new agreement it has signed with the Moroccan government.
The Moroccan automotive market continues its strong growth in 2025. Cumulative sales at the end of October recorded a strong increase, confirming the recovery of a sector driven by the diversity of the offer and the demand from individuals.
The Renault automotive group is about to take a major new step in its industrial development in Morocco. An agreement, signed on Wednesday, October 29, with the Ministry of Industry, commits the group to a profound transformation of its local ecosystem, focused on electrification and research.
For the past two years, Morocco has been attracting more and more Chinese automakers. In less than two years, about a dozen have set up in the kingdom and are developing rapidly thanks to aggressive commercial strategies and strong partnerships with local distribution networks.
The Moroccan automotive sector is going through a crisis at the beginning of 2025. According to updated data from the Exchange Office, exports of locally produced vehicles recorded a decrease of 7.8% in the first quarter compared to the same period in 2024, resulting in a loss of more than 3 billion dirhams.
While it has removed diesel from its catalog in France, Dacia continues to offer Duster and Jogger models with diesel engines in Morocco.