Is the system of permits living its last hours? In an analysis published by the Policy Center for the New South, economist Ahmed Ouhnini dissects the head-on clash between the traditional rental economy and the digital wave sweeping the Kingdom. Between job opportunities for youth and persistent legal void, Morocco must urgently decide to adapt its model before the 2030 World Cup.
The American giant Uber has officially reactivated its services in Morocco this Thursday, November 27, after an absence of seven years. The application is now operational in Casablanca and Marrakech, a news that immediately provoked an outcry from professionals in the taxi sector, who denounce a return made without consultation.
Seven years after leaving the Kingdom, the Uber company has officially announced its return to the Moroccan market. The application has been operational again since the morning of Thursday, November 27. For this relaunch phase, the service is exclusively available in two cities: Casablanca and Marrakech.
After a discreet departure, Uber is considering returning to the Moroccan market. The American ride-hailing company recently posted a job listing for a country manager position in Marrakech, showing its interest in the kingdom.
Faced with the difficulty of finding a job with her head covered in France, Abilene Belkaid, a 39-year-old French woman, chose to become an Uber driver.