The Moroccan automotive market continues to grow strongly in 2026. New car sales increased again in June, while electrified vehicles and Chinese brands are gaining ground. But Dacia and Renault remain, for now, clearly in the lead.
Revolution in the automotive industry. By launching its first electric battery production tests in Kénitra, Morocco has just outpaced Spain, which has not yet produced a single cell from its factories under construction.
Morocco’s automotive market is booming at the start of 2026. While mainstream manufacturers continue to dominate sales, the rapid surge in hybrid and electric powertrains is gradually reshaping the market toward more sophisticated and technological vehicles.
The South African automotive industry is going through a turbulent period, leading industry giants to rethink their strategy. Faced with these uncertainties, Morocco is increasingly emerging as the industrial fallback base for Stellantis and Volkswagen.
Faced with the stagnation of the South African model, the German manufacturer Volkswagen is studying a reorientation of its industrial capacities towards Africa. Morocco is now emerging as the most credible alternative to support the group’s export ambitions and electric transition.
While Nissan has just packed up and left South Africa, Volkswagen is warning Pretoria: Improving local infrastructure is no longer enough. To secure investments for the next decade, South Africa is no longer competing against itself, but against ultra-competitive hubs like Morocco .
Volkswagen (VW) is considering moving its cable production from Morocco to Spain, specifically to Extremadura. The plant in Spain could have a workforce of 2,000 employees.
A racist advertisement was broadcast by Volkswagen on Instagram and Twitter. Faced with a wave of outrage on social media, the manufacturer has made its mea culpa before apologizing.
Renault, Volkswagen and Peugeot occupy the top positions in the Avito ranking. These are the used cars most sold on the second-hand car market since 2014.
In Morocco, Volkswagen is innovating through recycling. In an environmentally friendly approach, the German manufacturer is reusing advertising tarpaulins to make schoolbags for underprivileged students.