To clear its stocks and compete with Zara or Shein, H&M is relocating part of its production to Morocco and Egypt . This geographical proximity aims to reduce delivery times and adapt to trends in real time.
A Spanish TikToker recently visited Tangier where she went to two Inditex stores: Zara and Bershka. The content creator is astonished by the prices in these shops.
Aksal Group, the Moroccan leader in the fields of Retail, Luxury, shopping malls and department stores, led by the Moroccan billionaire Salwa Idrissi , wife of the Moroccan Prime Minister Aziz Akhannouch, is in the sights of a Spanish TikToker. She accuses him of offering Zara brand products at much higher prices in Morocco than in Spain.
The prices charged by major retailers in Morocco are still controversial. It is not uncommon to find clothes with prices 50 or 70% higher in large stores in Morocco compared to certain European countries.
Faced with the controversy, Zara was forced to withdraw the images of its "The Jacket" campaign for having offended many Palestinians.
The new collection from the Spanish brand Zara is causing outrage because it is inspired by the war between Israel and the Palestinian Hamas movement. Calls for a boycott are multiplying on the web.
The Spanish textile giant Inditex, which has a cluster in the village of Oukaïmeden located in the province of Al Haouz, the epicenter of the earthquake that hit Morocco on the night of Friday, September 8, announced on Monday the donation of three million euros to the Spanish Red Cross to support the Moroccan Red Crescent.
The Zara brand offers different prices for its products depending on the markets, with differences of up to 35 euros. For example, a Zara denim dress costs twice as much in Morocco as in Spain.
Zara has launched its new SRPLS collection for the spring-summer 2022 season. Produced in Morocco, this new limited edition collection focuses on elegance and refinement.
Amancio Ortega, founder of "Zara" and incidentally a multi-billionaire, is accused of exploiting Moroccan labor. His seamstresses are paid less than $178 per month, for 65 hours of work per week.