Kasbah d’If, near Marrakech, is featured in the 2026 worldwide selection of the Versailles Prize dedicated to the most beautiful hotels. A distinction that places Morocco in a very selective list of sixteen establishments.
Louis Vuitton chose Morocco to unveil its “Mythica” collection . Between the ochre city’s palaces and reinvented Berber tents, the brand offered its most important clients a spectacular journey blending historic stones with local traditions.
Choosing your desert getaway from Marrakech is often an uphill battle. A local specialist reveals the frequent mistakes travelers make, from exhausting journeys to false promises from online platforms and unfamiliarity with the terrain.
Thirty minutes from Marrakech, the Agafay desert oscillates between global success and environmental saturation. Faced with the anarchic multiplication of camps, the authorities are launching a restructuring study to preserve this mineral site that has become a strategic asset.
Vogue magazine has just unveiled its selection of the best destinations for a honeymoon in 2026. Amidst the paradisiacal beaches of the Pacific and the snow-capped peaks of the Alps, Marrakech emerges as an obvious choice for couples seeking a romance tinged with magic, culture, and escape.
Singer Madonna has posted a message of attachment to Morocco on her Instagram account, stating that she cannot "leave" the country. Currently on an extended stay, the artist is documenting her visits to Fez, Marrakech and Agafay, offering a global exposure to the national heritage.
The "Queen of Pop" has once again chosen the Kingdom to celebrate the new year. After a spiritual stop in Fès and strolling through the medina of Marrakech, Madonna ended 2025 in apotheosis in the Agafay desert , surrounded by her children and dressed by a Moroccan designer.
A honeymoon in Morocco turned into an unexpected rescue mission for two American tourists. Francesca and Alex Nardi, who had come to the desert in search of a change of scenery, left with much more than just memories: they brought back with them Zahra, a stray cat saved at the last minute and who has now become the symbol of an unbreakable bond.
An international travel brand offers an exclusive private jet circuit, combining iconic destinations like Morocco, comfort, high-end amenities, unique discoveries, and immersive experiences.
British journalist Richard Quest is promoting the Moroccan destination. In an episode of his "Quest’s World of Wonder" program, broadcast on CNN International, he highlighted the assets and tourism potential of the kingdom.
At a cost of 27 million dirhams, the project to develop the road leading to the Agafay desert will soon enter its active phase. The work, fully financed by the Marrakech-Safi Regional Council, should start in early February.
As the New Year approaches, Marrakech is preparing to welcome a large number of tourists, both Moroccan and foreign. Bookings for apartments and villas, particularly in the peripheral communes of the ochre city, are on the rise.