Morocco is among the leading African markets for electric vehicles , according to the latest Global EV Outlook 2026 report from the International Energy Agency. The sector remains limited in scale across the continent, but sales are progressing rapidly, driven notably by Morocco, Egypt and South Africa.
As the summer season approaches, vehicle rental professionals are warning of a surge in scams targeting Moroccans residing abroad (MREs). Fraudulent networks are multiplying fake online listings to extract deposits from vacationers.
The self-drive car rental sector is undergoing a major overhaul. Facing spectacular growth in the number of vehicles, the Moroccan government is imposing new strict criteria to clean up the profession and protect customers.
Facing economic pressure and Chinese competition, the Stellantis group is reorganizing its production. The historic Spanish Villaverde plant will lose the assembly of the next generation Citroën C4 , which will be relocated to Morocco.
The Stellantis factory in Kénitra is preparing to assemble the future Fiat Fastback and Grizzly . This major strategic project aims to supply Europe, Africa and the Middle East from the second half of 2026.
With the massive return of vacationers, particularly Moroccans residing abroad (MREs , renting a vehicle has become a genuine financial challenge. Faced with explosive demand, prices are skyrocketing, heavily impacting families’ summer budgets.
As the summer season approaches, the Moroccan Federation for Consumer Rights is tackling a highly controversial practice. The organization wants to put a definitive end to the requirement of blank checks by car rental agencies.
The massive capital injected by Asian industrialists into Moroccan automotive manufacturing is alarming Brussels. The European Union fears that the kingdom could serve as a gateway to flood its market with subsidized electric vehicles.
Car imports are rising sharply in Morocco. According to the latest figures from the Office of Exchange, purchases of vehicles abroad increased significantly during the first four months of 2026, in a general context of rising imports of goods.
Chinese automakers are changing scale in Morocco. In just one year, their sales have exploded, doubling their market share thanks to a spectacular breakthrough in the passenger vehicle segment and BYD’s offensive.
The kingdom reaches a historic milestone. By surpassing South Africa, Morocco now establishes itself as the leading industrial economy of the African continent , driven by a successful strategy and rapidly expanding sectors.
The Italian manufacturer unveils its roadmap until 2030. The Moroccan factory in Kénitra is preparing to assemble the brand’s new compact SUVs , as well as an unprecedented four-seater electric model.