Starting August 11, French consumers may no longer be called for commercial purposes without having given their consent. A campaign entrusted to a call center in Morocco could expose the responsible company to a fine of up to 375,000 euros for each unlawful call.
From August 11, 2026, telephone solicitation in France will be much more regulated. A reform that risks directly affecting call centers established in Morocco and working for the French market.
The Nespresso group has announced the closure of its customer relations center in Lyon. This restructuring involves externalizing a large portion of its activities to Morocco, while sparing French stores and sales teams.
France is about to drastically tighten its rules on telemarketing. This legislative upheaval plunges Morocco’s outsourcing sector into uncertainty, directly threatening thousands of jobs based on commercial prospecting targeting France.
Artificial intelligence is disrupting customer service. While it automates simple requests, this technology now threatens jobs relocated to Morocco and imposes unprecedented psychological pressure on call center agents, increasingly monitored by algorithms.
The Amicio call center in Redon is preparing to lay off its 85 employees, mostly women. A emblematic closure of the crisis in a sector hit by artificial intelligence and fierce competition from offshore countries, including Morocco.
The Moroccan call center sector is wavering under the effect of a new French law. While 50,000 jobs are threatened, Minister Younes Sekkouri is launching a strategic counterattack to diversify markets and modernize services.
Moroccan offshoring is threatened by the new French laws on canvassing . The UNTM union is alerting the government to the fate of thousands of jobs in call centers and is calling for an emergency plan to protect the sector.
The SETCa union denounces gradual layoffs at WBCC in Herstal. The organization is concerned about the transfer of several services to Morocco , to the detriment of local employment in the Liège region.
A new French law restricting telephone canvassing will threaten nearly 50,000 jobs in call centers in Morocco . This pillar of offshoring fears a major social crisis in the absence of anticipatory measures by the authorities.
A new French law on telephone canvassing threatens up to 50,000 jobs in Morocco. The government is preparing an emergency plan to diversify markets and preserve a sector worth more than 10 billion dirhams per year.
After serving a life sentence handed down in 1992 in Brussels, Mounir Iben Lakhal is now trying to rebuild his life in Tangier. Deported to Morocco in 2010, this 55-year-old man recounts his difficult journey, from total precariousness to his current professional stability.