A new French law aimed at regulating telemarketing is about to have major economic repercussions. This measure, which will come into effect in 2026, is seen as a direct threat to a key employment sector in Morocco, which is highly dependent on the French market.
The law on the prohibition of telephone canvassing adopted on May 21 by the French Parliament and which will come into force in August 2026 is already causing a shock wave in Morocco. Job losses have already been recorded.
A wave of layoffs is sweeping the call center sector, which employs thousands of young people in Morocco.
TotalEnergies, a client of IKANBI Belgium for seven years, has announced its decision not to renew its contract with the Liège call center, following an international tender. As of January 1, 2026, French-language calls will be handled by telephone operators from Morocco. A measure that risks putting 163 IKANBI employees out of work.
The law on telephone canvassing that will come into force in France in August 2026 will certainly affect the outsourcing sector in Morocco, already faced with the rise of artificial intelligence.
The law on telephone canvassing in France, which is scheduled to come into force in 2026, could affect the offshore sector in Morocco.
The adoption on May 21 by the French Parliament of a law banning unsolicited telemarketing, which will come into effect in August 2026, is causing great concern in Morocco.
The French Parliament has just passed a law banning cold calling. The measure, which will come into effect in August 2026, is a blow to the call center sector in Morocco, which derives most of its revenue from the French market. Thousands of jobs are threatened.
The management of Bouygues Telecom has confirmed its intention to relocate around 150 jobs, following a meeting with the unions on the strategic orientations. These positions will be transferred to the group’s subsidiaries located in Porto, Portugal, and Rabat, Morocco.
In search of efficiency and productivity, some call centers in Morocco are increasingly opting for artificial intelligence. The trend worries unions who fear massive job losses.
A call center based in Casablanca was sentenced to a heavy fine for having conducted an illegal telemarketing campaign with many residents in the Lyon region.
Morocco , the leader in Africa and the top offshoring destination, now seems to have a formidable competitor. Algeria has just signed a cooperation agreement on the development of the export of Algerian digital services to France.