In 2024, Morocco exported unprecedented volumes of fresh tomatoes to Europe. This major performance consolidates the strategic position of the kingdom, which is now seeking to diversify its international markets in 2026.
During the first five months of the 2025-2026 campaign, Tunisia increased its date exports by 4.2%. Morocco has emerged as its leading global customer, absorbing a major share of the volumes shipped internationally.
Morocco is consolidating its status as a strategic cereal partner for the 2025-2026 campaign. The Kingdom has risen to the top of the destinations for soft wheat from the European Union, with volumes showing a strong increase.
Spain, Europe’s main orchard, is seeing its imports of Peruvian avocados explode. Peru is now flooding the Iberian market, relegating Morocco to second place with volumes shipped four times higher than those of the kingdom.
The Moroccan avocado export campaign is ending with a disastrous balance sheet. Weighed down by extreme weather conditions and heavy logistical challenges, the 2025-2026 season marks a sudden halt after the record volumes of the previous year.
The South African automotive industry is going through a turbulent period, leading industry giants to rethink their strategy. Faced with these uncertainties, Morocco is increasingly emerging as the industrial fallback base for Stellantis and Volkswagen.
The surge in prices of agricultural products on Moroccan markets during Ramadan is causing great concern. Between climatic conditions, massive exports and the multiplication of intermediaries, professionals and consumer associations are clashing over the causes of this price spike.
Faced with capricious weather and increased competition in Europe and Russia, Moroccan blueberry exporters have achieved a strategic breakthrough in the American market thanks to the superior quality of their production.
Faced with the stagnation of the South African model, the German manufacturer Volkswagen is studying a reorientation of its industrial capacities towards Africa. Morocco is now emerging as the most credible alternative to support the group’s export ambitions and electric transition.
The floods in Morocco have devastated citrus plantations in the Gharb and Loukkos regions. Between root asphyxiation and tree losses, producers are warning of a drop in production that will have a lasting impact on exports and the local market.
The Moroccan craft sector achieved a historic performance in 2025 with exports exceeding 1.23 billion dirhams, up 11%. This momentum is driven by the carpet segment and the national tourism recovery.
Morocco has captured nearly half of Chinese automotive investments in the MENA region between 2023 and 2025. Taking advantage of strategic free trade agreements, the country is becoming an essential hub for global electric battery production.