Morocco plans to add 60,000 beds to its hotel capacity before the 2030 World Cup, representing nearly 20% of its current capacity. The kingdom wants to transform the exposure offered by the competition into sustainable growth for its tourism industry.
With more than 4 million nights recorded in five months, the Moroccan vacationer is calling the shots on the market. A dynamic that is pushing the ministry to rethink its offerings to retain this local clientele year-round.
Fatim-Zahra Ammor assures that the Moroccan destination remains highly competitive this summer. Facing parliamentarians, the Tourism Minister unveiled a pricing study, attributing price surges to a critical lack of infrastructure.
Morocco’s tourism sector is recording exceptional performance at the beginning of 2026 . With a significant increase in arrivals, this momentum far exceeds international standards, confirming the effectiveness of recent development strategies.
Starting this May, Morocco is deploying a mystery visit system to evaluate the service quality of 2,500 tourist establishments. A major reform aimed at bringing the kingdom up to international standards by 2030.
Moroccan domestic tourism generated more than 121 million overnight stays in 2025, accounting for 28% of the total. Faced with this surge, the government is accelerating infrastructure modernization and training to strengthen this economic pillar.
Attracted by record statistics and the 2030 deadline, Morocco is becoming a priority target for hotel multinationals. While this dynamic modernizes the sector, it raises major challenges regarding local economic returns.
A consortium of investors has announced an ambitious 200 million euro plan to develop the Mogador resort in Essaouira. This ambitious project includes the construction of several hundred rooms over a five-year period.
Morocco welcomed 4.3 million tourists between January and March 2026. This 7% increase, driven by an exceptional March, confirms the momentum of the sector thanks to the strengthening of air connectivity and investments.
The Moroccan tourism sector is posting historic performance in 2025. With nearly 20 million visitors and unprecedented revenue, the Kingdom has surpassed all the objectives set by its roadmap a year ahead of schedule.
Moroccan tourism continues its growth momentum. This is evidenced by the number of tourists welcomed and the travel revenues generated during the first seven months of 2025.
Morocco welcomed 2.7 million tourists in the first two months of 2025, an increase of 24% compared to the same period in 2024. A performance recorded in the low season, to the delight of professionals who hope that this momentum will be maintained throughout the year.