Mercedes Expands Luxury Pop-Up Stores in Morocco's High-End Hotels
The importer of the Mercedes brand AutoNejma in Morocco has launched the 2nd edition of its Tangier pop-up store. This original point of sale that opens temporarily is taking up residence this time at the Movenpick hotel.
According to the importer, these trendy stores in Morocco are installed at the Movenpick, because it brings together several luxury brands as well as a qualified clientele... "We offer a pleasant setting for our customers and facilitate access to information related to products and test drives," said Amal Rbibi, digital & event manager at AutoNejma.
These points of sale, according to the Mercedes brand managers, also allow the creation of real universes around certain products. Immersed in the concept of a temporary store, visitors discover their favorite brands there.
"The pop-up store concept is a Daimler concept, which we have adapted to the needs of our market. The interest is to get closer to our customers in order to give them a new experience," explained Amal Rbibi.
