Morocco imports surge 203 billion dirhams consumer goods 2025
Morocco spent 203.5 billion dirhams importing finished consumer products in 2025. A record bill, driven by cars, medicines and electronic devices, while the kingdom simultaneously seeks to strengthen its local production.
Moroccan imports of finished consumer products increased by 11.8% in one year, rising from 182 billion dirhams in 2024 to 203.5 billion in 2025. This category now represents nearly a quarter of the 822.2 billion dirhams in goods purchased abroad by Morocco.
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Passenger cars alone account for more than half of this increase. Their bill jumped 37.7%, reaching 39.4 billion dirhams, or 10.8 billion additional dirhams in a single year. This level contrasts with Morocco’s position in the global automotive industry, which has become the kingdom’s leading export sector with 154.5 billion dirhams in sales in 2025.
The same situation appears in the health sector. Morocco imported 12.6 billion dirhams worth of medicines and other pharmaceutical products, up 16.5%. Meanwhile, exports from Morocco’s pharmaceutical industry reached only 1.5 billion dirhams.
According to annual indicators from the Office of Exchange, purchases of radio and television equipment also increased by 27.2%, reaching 4.3 billion dirhams. The agency notes that its figures, still provisional, are based on customs declarations.
"Made in Morocco" still insufficient
These imports cannot all be immediately replaced by Moroccan production. Consumers are looking for car models, patented medicines or electronic equipment that are not necessarily manufactured in the kingdom.
But the rapid increase in the bill reveals the limits of Moroccan industrial integration. The country assembles and massively exports vehicles, cables and components, while continuing to import a large portion of finished products for its own market.
The problem is therefore not only the level of imports, but their content. Greater local manufacturing of generic medicines, household equipment, automotive parts or electronic products would allow Morocco to retain some of the billions currently paid to foreign suppliers.
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The increase in consumer goods purchases represented more than a third of the total increase in Moroccan imports in 2025. It shows that the kingdom’s industrialization, largely export-oriented, is not yet sufficient to meet the growing needs of Moroccan households.
