The Stellantis factory in Kénitra is preparing to assemble the future Fiat Fastback and Grizzly . This major strategic project aims to supply Europe, Africa and the Middle East from the second half of 2026.
Morocco’s automotive market is booming at the start of 2026. While mainstream manufacturers continue to dominate sales, the rapid surge in hybrid and electric powertrains is gradually reshaping the market toward more sophisticated and technological vehicles.
Faced with the troubles of the PureTech engine, Stellantis is considering a shift towards Fiat technologies deemed more reliable. This strategic shift directly threatens the activity of the Moroccan plant , calling into question the production of this criticized block.
The French manufacturer Peugeot should carry out a major recall campaign concerning vehicles manufactured in Morocco and marketed in the European market. But what is the issue and which cars are affected?
For the past two years, Morocco has been attracting more and more Chinese automakers. In less than two years, about a dozen have set up in the kingdom and are developing rapidly thanks to aggressive commercial strategies and strong partnerships with local distribution networks.
Peugeot wants to reinvent the 504. The Design Lab, the French manufacturer’s styling office, has just presented a virtual version of the restomod 504 break, which pays tribute to the rap group 113.
The Moroccan automotive market recorded sales records in 2024. Some 176,401 units, mostly city cars and SUVs, were sold last year, an increase of 9.22% compared to 2023.
Concern is growing in Italy in the face of Stellantis’ strategy. While the automotive giant is halving the production capacity of its Melfi plant and its supply chain in Basilicata, it is doubling that of its plant in Kenitra, Morocco . A situation that worries local economic players.
In France, a defect has been detected on some units of the best-selling Peugeot car in Europe assembled in Morocco, leading to a massive recall.
Morocco maintains its position as the leading manufacturer of passenger cars in Africa. This is revealed by the International Organization of Motor Vehicle Manufacturers (OICA).
New car sales recorded a good performance during the year 2021, despite the health crisis. They thus reached 175,360 units, an increase of 5.9% compared to 2019.
While the semiconductor crisis is disrupting vehicle production all over the world, new car sales in Morocco continued during the month of September with particularly high registrations. The catch-up effect, compared to 2019, the return of free credit, and stronger demand for light commercial vehicles are the main reasons for this improvement.