
Peugeot Shifts 208 Allure Production to Morocco Amid Soaring Demand
Peugeot has decided to relocate production of the 208 Allure to Morocco in order to meet strong demand. Sales of this car model are experiencing enormous success.

Peugeot has decided to relocate production of the 208 Allure to Morocco in order to meet strong demand. Sales of this car model are experiencing enormous success.

Relocation is the sine qua non condition for French manufacturers to receive state support to recover from the covid-19 pandemic. This approach, strongly supported by the French Minister of the Economy, Bruno Le Maire, concerns many countries like Morocco, where these manufacturers have set up, generating many jobs.

In Morocco, the cautious resumption of PSA Group’s activities is effective with the deployment of a strengthened health protocol and the guarantee of ensuring the remuneration of personnel during the suspension of production at the Kenitra plant.

The PSA Group is contributing to the covid-19 fund by offering 50 Peugeot cars and 200,000 masks. Since March 17, the group’s managers have decided to place all employees who can do so in telework and to suspend its production activity at the Kenitra plant, while preserving the salaries of the employees.

The Peugeot 208 was named Car of the Year 2020 in Morocco on Wednesday, during the 11th edition of the Automotive Awards.

In an interview published on the Largus website, Yves Peyrot des Gachons, director of the Maghreb region for the automotive manufacturer PSA, announced the brand’s dream of being the leader in the automotive market with the 208, produced in Morocco, and the introduction of electric vehicles in the Maghreb.

Peugeot sees itself as the leader in the sector with its 208. The PSA automotive group, in addition to its factory in Kénitra, announces the upcoming opening of a new concept store in Rabat, for a new highly digital experience.

Renault, Volkswagen and Peugeot occupy the top positions in the Avito ranking. These are the used cars most sold on the second-hand car market since 2014.

Moulay Hafid Elalamy, Moroccan Minister of Industry and Trade, responded to Bruno Le Maire, the French Minister of Economy, who on Monday, December 2, protested against the relocation of the productions of the French automakers Renault and PSA to Morocco .

The relocation of the productions of the French automakers Renault and PSA to Morocco , Slovenia and Turkey is not to the liking of Bruno Le Maire. The French Minister of the Economy expressed his anger on Monday, December 2, during a meeting bringing together all the players in the automotive industry.

The PSA Group’s vehicle production site in Kenitra plans to produce a total of 200,000 vehicles as early as 2020.

The two French and Italian manufacturers, Peugeot PSA and Fiat Chrysler Automobiles (FCA), have recently announced their merger. This could lead to the construction of an Italian factory in [Morocco].