Inflation and global tensions are disrupting French summer plans . Fleeing expensive long-haul flights, tourists now favor nearby and reassuring destinations, propelling Morocco among the top choices for this summer.
With massive investments and attractive prices, Morocco is displaying new tourism ambitions. The kingdom has even surpassed the Canary Islands in the number of visitors, pushing the Spanish archipelago to defend its leadership.
Morocco is refining its summer security system on its coasts. To prevent drowning, authorities are deploying thousands of better-paid seasonal lifeguards, now supported by surveillance drones.
Morocco is transforming its tourism industry by focusing on customer experience and innovation. With tens of thousands of beds created or rehabilitated, the Kingdom is attracting massive investor interest and stimulating its ecosystem of innovative businesses.
Moroccan tourists are establishing themselves as a major economic engine for Spain . Their spending surged in 2025, driven by a demanding, loyal clientele with a passion for shopping, transforming the Iberian territory into a privileged destination.
Faced with international tensions and soaring prices, the French are hesitant. While they protect their vacation time, their budget is declining. Many now prioritize the safety of mainland France or attractive nearby destinations like Morocco.
New carts for food and juice vendors have just arrived at the famous Jemaa el-Fna square in Marrakech. This initiative aims to reorganize commercial space while strengthening the appeal of this essential tourist destination.
Far from the beaten path, the rallies and marathons in the Sahara seduce travelers seeking intensity. Without network or GPS, these journeys offer a genuine break from everyday life and profoundly transform participants.
Starting this May, Morocco is deploying a mystery visit system to evaluate the service quality of 2,500 tourist establishments. A major reform aimed at bringing the kingdom up to international standards by 2030.
The renowned Lonely Planet guide has just unveiled its selection of the most beautiful hiking trails across the globe. Among the gems selected for 2026, the Toubkal circuit in Morocco stands out as an essential destination.
The Canadian government has just issued a new security alert concerning Morocco . The United States shares this stance, inviting Western tourists to remain vigilant in the face of multiple risks on the territory.
Despite tense geopolitical tensions and soaring jet fuel prices, French vacationers are not giving up on travel this summer. Seeking security and flexibility, they are abandoning certain destinations to massively choose Morocco.