Jet2 CEO Steve Heapy warns of a shift in British tourist flows towards North Africa. Driven by competitive prices and the absence of deterrent tourist taxes, Morocco is emerging as the preferred alternative to a Spain increasingly seen as more expensive.
The remittances from Moroccans residing abroad (MRE) have crossed the 122 billion dirhams mark at the end of the year 2025. According to the Office of Exchange, this performance is accompanied by a spectacular increase in tourism receipts, thus consolidating the foreign exchange reserves of the Kingdom.
The seaside resort of Saïdia is trying to free itself from its summer model to become a permanent destination. Local stakeholders are calling for a diversification of the offer and a modernization of the infrastructure to energize the Oriental region all year round.
Morocco generated a record of 138 billion dirhams in tourism revenue in 2025 , an increase of 21%. With 20 million visitors, the Kingdom exceeds its strategic objectives and confirms its change in international dimension.
In contrast to the tumult of Marrakech, the Berber village of Imlil cultivates a model of slow and solidarity-based tourism. Driven by the Kasbah du Toubkal, this bastion of the High Atlas finances local development while preserving its authenticity.
With a record of 20 million visitors in 2025 , Morocco is not planning to stop there. SMIT is launching a major study to structure innovative tourism projects. From Marrakech to rural areas, the goal is to create a disruptive and sustainable offering in the run-up to the 2030 World Cup.
How is Marrakech positioning itself against the rise of Asian destinations for 2026? While Bangkok and Phuket are making strong progress, Marrakech maintains its place in the top 10 for French tourists.
Behind the record figures lies a national ambition. Driven by King Mohammed VI, Morocco now aims for the top 15 in global tourism by 2030 . Between massive investments in aviation and preparations for the World Cup, the neighbor to the south is becoming a formidable competitor for Spain and Italy.
The Moroccan tourism sector is entering a new era by now prioritizing the quality of the experience and the value generated by each visitor. With a historic record of nearly 20 million tourists welcomed in 2025, the Kingdom confirms that its strategy is bearing fruit. Imad Barrakad, CEO of the Moroccan Tourist Engineering Company (SMIT), stresses that this performance is not the result of chance but of a deep structural vision.
A report from the "13h Découverte" program on France Télévisions takes us on a six-day immersion in the Moroccan South , far from the usual tourist circuits. Eight French hikers have traded the winter gloom for the sand dunes of Nesrat. For Bruno and Sylvie, a retired couple used to snowy peaks, the contrast is total: "All this sand dune, southern Morocco, we don’t know at all. For us, it’s more snow, winter."
Essaouira is emerging as an economic and authentic alternative to Marrakech for French travelers in February. Several tourists choose the port city to take advantage of rates about 40% cheaper while enjoying a spring-like climate. On site, the UNESCO-listed medina and the sea air offer an experience far from the hustle and bustle of the red city.
Morocco has been elected the best global destination for sunny holidays in February by a British travel expert. It is ranked first in an international ranking ahead of destinations like Florida, Egypt or the Canary Islands.