The Ministry of Tourism has placed the development of leisure activities at the heart of its new national strategy. This roadmap aims to attract more visitors and extend the length of their stays throughout the kingdom.
Faced with an uncertain geopolitical context, the Seto union of tour operators is relying on the enthusiasm for Morocco to support the strong growth of tourism activity this winter .
Marrakech and Agadir are increasingly establishing themselves as the preferred destinations for European golfers for the year 2025. According to booking data from an online agency, Morocco is now ranked fourth among the most sought-after countries, behind Spain, Portugal and the United Kingdom, but ahead of Turkey.
Morocco is emerging as one of the world’s most successful tourist destinations of 2025 according to the latest barometer from the UN Tourism agency published on Tuesday, January 20, 2026. The Kingdom has recorded double-digit growth in its international tourist arrivals, far exceeding the global average and consolidating its position as a leader in Africa.
The balance of the North African tourism market is undergoing a profound change at the beginning of 2026, marked by the emergence of Morocco as a direct rival to Egypt .
The Moroccan tourism sector is recording a strong performance for the year 2025, with 18 million arrivals recorded by the end of November. According to year-end estimates, an additional 1.8 million travelers were recorded during the month of December, bringing the total annual volume to nearly 20 million international tourists.
A leading magazine has just unveiled its selection of must-see destinations for the year 2026. This list highlights a shift towards destinations focused on culture, well-being, and the discovery of sites still preserved from mass tourism, and highlights the city of Rabat .
For the first time, the Kingdom has surpassed the Canary Islands in total number of visitors, closing the year 2025 with nearly 20 million international tourists. This performance, marked by a growth of 14%, reflects a successful acceleration strategy that is reshaping the regional tourism map in the face of a Spanish destination now facing the challenges of saturation.
Morocco has established itself as one of the most dynamic destinations for the Russian market in 2025, with an annual increase in arrivals of 29%. This growth, driven by increased international visibility and an adaptation of the hotel offer, is accompanied by a strategic strengthening of air links between the two countries.
After a stay in Marrakech, a Spanish tourist warns female travelers against going to Morocco alone.
The CAN 2025 effect is being felt on the economy of the capital. According to tourism professionals, the Rabat-Salé-Kénitra region has recorded an estimated influx of 150,000 additional visitors since the start of the competition. A dynamic driven by African supporters, but also by a strong presence of Moroccans Residing Abroad (MRE) in the stadiums .
Nestled on the foothills of the Rif mountains, Chefchaouen has established itself as one of the most iconic destinations in the Kingdom. Famous for its shades of blue, this small town in northern Morocco offers a distinct tourist experience, far from the hustle and bustle of the great imperial metropolises.