Moroccan tourism is breaking records. At a meeting on Wednesday, the SMIT board of directors unveiled a historic 2025 balance sheet: 18 million visitors, soaring revenues and a major acceleration in accommodation capacity.
The car rental sector in Morocco displays a contrasting face. While the vehicle fleet continues to grow, crossing the symbolic threshold of 200,000 vehicles, entrepreneurial dynamism has slowed down in 2025. Between market atomization and a decline in business creation, the profession is at a crossroads.
Belgians have a desire to travel elsewhere for the end of the year. Brussels Airport is set to break attendance records for the Christmas holidays, confirming that Morocco remains an essential safe haven for travelers seeking winter sun.
Spaniards are redrawing their map of the world and Morocco is occupying a prime spot. According to the latest "Viaje perfecto" report from the tour operator Soltour, the Kingdom is emerging as one of the top destinations for 2025, driven by a quest for authenticity and the unexpected rise of Fez .
Trade tensions and rising tariffs are reshaping the vacation map in North America. While Canadian tourists are massively abandoning their American neighbor , Morocco is emerging as one of the preferred destinations for the coming year, benefiting from a quest for exoticism and a better value for money.
Just days before the start of the Africa Cup of Nations, Ottawa has updated its travel advice for the Kingdom . The Canadian government is calling for "great caution" during the tournament, pointing to increased risks of crime and maintaining its red alerts on certain border areas.
Morocco is shining again on the global map of high-end tourism. The American luxury travel authority, Andrew Harper, has unveiled its 2025 rankings, distinguishing two establishments in the Kingdom among the international elite: the Villa Mabrouka in Tangier and a table at the Royal Mansour in Casablanca.
To escape the pressure of endless family meals and the winter gloom, Céline and her family have made the radical choice of exile. Far from the Alsatian traditions, it is under the Moroccan sun that this French family celebrated their last New Year’s Eve, preferring adventure and palm trees to the stress of conventions.
Jana Pugès, 23 years old, has traded Barcelona for a fishing village in Morocco, where she lives on a local salary of 300 euros. Fully integrated thanks to her mastery of Darija, the young woman takes a critical look at privileged expatriates and the illusions of social networks.
The drama was narrowly avoided in the Sidi Ali region. Trapped in their vehicle by the sudden rise in water levels, two Spanish tourists owe their survival to a last-minute rescue operation carried out by the Royal Gendarmerie, as the storms hit the southeast of the Kingdom hard.
Morocco has already welcomed 18 million tourists by the end of November, erasing the total for the year 2024. This unprecedented performance is nevertheless only a prelude: the exceptional convergence between the Africa Cup and the end-of-year celebrations promises to saturate the six host cities in December.
The cold is setting in and the urgency is being felt in Marrakech. Faced with the multiplication of people sleeping outside during this winter period, the local authorities have launched a vast operation to provide shelter . The objective is twofold: to protect the most vulnerable and to preserve the image of the ochre city.