Morocco is leveraging its cost advantage to capture a growing share of new automotive production capacity, while Galicia faces successive restructurings and job cuts. Brussels highlights a spectacular gap between the two countries .
Morocco’s automotive industry is gaining momentum, but Madrid refuses to treat it as a direct threat. In a response to Parliament, the Spanish government outlines a more subtle approach: cooperate with Morocco while protecting its factories, jobs, and industrial sovereignty.
The Moroccan automotive market continues to grow strongly in 2026. New car sales increased again in June, while electrified vehicles and Chinese brands are gaining ground. But Dacia and Renault remain, for now, clearly in the lead.
Chinese manufacturer Hunan Zhongke Electric Co., Ltd. has officially confirmed the abandonment of its investment project on Moroccan soil. This decision was validated during a board of directors session held on June 12, 2026.
The massive capital injected by Asian industrialists into Moroccan automotive manufacturing is alarming Brussels. The European Union fears that the kingdom could serve as a gateway to flood its market with subsidized electric vehicles.
Hit by a historic strike in Spain, Renault threatens to cancel its development plan. Without union agreement, the automaker is seriously considering transferring the manufacturing of its future vehicles to its Moroccan plants.
Morocco’s National Highway Company is preparing the deployment of renewable energies across its entire network. A comprehensive strategic study has been launched to decarbonize its infrastructure, in line with the country’s climate objectives.
Chinese group Haomei has chosen Tangier to establish its new aluminum production plant . This major investment aims to supply the automotive and construction sectors while strengthening its international expansion.
For the first time, the future compact sedan from Fiat was spotted without any camouflage during road tests in Morocco. This new model aims to reclaim the European market with particularly competitive pricing.
The French manufacturer is outlining the contours of its future range. Crowned Car Concept of the Year 2026, the Elo project is already inspiring the next generation. The upcoming Citroën C4, expected for 2029, should thus come off the production lines of the Kenitra plant.
The European Commission is launching the Industrial Accelerator Act to relocate its strategic production. This protectionist shift threatens Morocco’s economic model, the traditional pivot of foreign investments, particularly Chinese, destined for the European single market.
Morocco has captured nearly half of Chinese automotive investments in the MENA region between 2023 and 2025. Taking advantage of strategic free trade agreements, the country is becoming an essential hub for global electric battery production.