The price decrease recorded in Morocco in June 2026 was not felt uniformly across the country. While several cities experienced a marked decline in their consumer price index, Safi and Oujda moved against the national trend.
Food prices fell in Morocco in June 2026, but this overall decline masks sharply contrasting shifts across store shelves. While vegetables and several staple products became cheaper, fish, fruits and certain beverages moved in the opposite direction.
Red meat prices remain high in Morocco even after Eid. Facing lamb at over 180 dirhams per kilo and beef around 130 dirhams, many families are reducing their purchases.
Centrale Danone has applied a new pricing structure to several dairy products in Morocco. The increases, which came into effect on July 7, range from 50 cents to 1 dirham depending on the product, causing frustration among merchants and consumers already facing the high cost of living.
A new controversy targets Moroccan olive oil in Spain. A Spanish politician accused a brand of selling oil from Morocco, but the company firmly denies the claim and asserts that this accusation is based on no evidence whatsoever.
Once prized by modest households, the prickly pear is now displaying exorbitant prices . This surge, fueled by speculation and pest insects, deprives Moroccans of this traditional fruit.
Faced with soaring food and fuel prices, Moroccan consumer habits are undergoing radical transformation. Non-essential purchases are being sacrificed in favor of strict budget management, primarily affecting leisure and shopping.
In April 2026, inflation rebounded to 1.7% year-on-year in Morocco. This acceleration occurs despite a reduction in food costs, prompting the government to unlock emergency funds in the face of global and climate crises.
The National Federation of Consumer Associations demands the immediate withdrawal of Cerelac infant cereals. The issue: high sugar content in Morocco, while Nestlé sells the same product without added sweeteners in Europe.
Tomato lovers in France will need to dig deeper into their wallets. Battered by difficult weather conditions in Morocco and Spain , production is slowing down, causing a dramatic spike in prices on French store shelves.
At 14 dirhams per kilo, the tomato becomes inaccessible for many Moroccan households. Faced with this unprecedented surge, professionals denounce a massive export to Europe and Africa that empties the domestic market and asphyxiates purchasing power.
More than half of the cherry tomatoes consumed in France are imported, mainly from Morocco. To regain their sovereignty, French farmers are uniting and launching a competitively priced tray to compete with the massive imports from the Kingdom.