Morocco could overtake Vietnam and become as soon as this year the destination most sold by Intrepid Travel to its British and Irish clients. The tour operator has just organized its largest familiarization trip in its history there.
The Ceuta crisis is beginning to affect Moroccan tourism. Spanish agencies are not yet seeing mass cancellations, but they are recording a slowdown in new bookings to Morocco. Latin American travelers, meanwhile, continue to book as usual.
Ryanair is preparing its largest-ever winter schedule in Morocco. The airline will offer 17 new routes, including seven departing from Rabat, for a total of 5.3 million seats.
Transavia is increasing its flights between Paris-Orly, Ouarzazate and Dakhla. The two Moroccan destinations will be served three times per week, with an additional frequency maintained until October 31 and likely to be renewed during winter.
Moroccan domestic tourism generated more than 121 million overnight stays in 2025, accounting for 28% of the total. Faced with this surge, the government is accelerating infrastructure modernization and training to strengthen this economic pillar.
Morocco’s national tourism office is launching a major offensive to make Dakhla an unmissable destination . By leveraging its natural assets and developing air connections, authorities are aiming for sustainable, upscale growth.
To enhance the appeal of the "Moroccan Riviera", Royal Air Maroc is launching a direct connection between Paris and Tétouan. This new offering is part of a broader strategy aimed at attracting up to 30 million tourists.
The Moroccan National Tourist Office (ONMT) is targeting Indian producers and companies to boost its visitor numbers. The Kingdom aims to quickly reach the milestone of 100,000 Indian visitors per year, a strategic threshold for the establishment of direct flights.
Ruben Chorlton-Owen, a 24-year-old Welsh traveler, shares his disappointments after a stay in Morocco marked by a rough hot-air balloon landing and aggressive solicitation, while urging future visitors to exercise greater caution.
Morocco generated a record of 138 billion dirhams in tourism revenue in 2025 , an increase of 21%. With 20 million visitors, the Kingdom exceeds its strategic objectives and confirms its change in international dimension.
The Moroccan tourism sector is entering a new era by now prioritizing the quality of the experience and the value generated by each visitor. With a historic record of nearly 20 million tourists welcomed in 2025, the Kingdom confirms that its strategy is bearing fruit. Imad Barrakad, CEO of the Moroccan Tourist Engineering Company (SMIT), stresses that this performance is not the result of chance but of a deep structural vision.
The Ministry of Tourism has placed the development of leisure activities at the heart of its new national strategy. This roadmap aims to attract more visitors and extend the length of their stays throughout the kingdom.