Accommodations different from listings, missing equipment or reservations unavailable upon arrival: complaints related to tourist rentals are recurring in Morocco. Consumer advocates are now demanding an independent body responsible for monitoring service quality.
Starting this May, Morocco is deploying a mystery visit system to evaluate the service quality of 2,500 tourist establishments. A major reform aimed at bringing the kingdom up to international standards by 2030.
The Ministry of Tourism has placed the development of leisure activities at the heart of its new national strategy. This roadmap aims to attract more visitors and extend the length of their stays throughout the kingdom.
Morocco ranks 13th in the UN World Tourism Organization’s global ranking of the best destinations in terms of international growth, and first in Africa and the Middle East, the Ministry of Tourism, Handicrafts and the Social and Solidarity Economy announced.
Morocco is equipping itself with more efficient tools to analyze its tourism sector. The supervisory ministry, accompanied by professionals in the sector, presented this Thursday, November 20, a new model for estimating hotel occupancy , coupled with a digital overhaul of the tools of the Tourism Observatory.
The question of whether or not to include Moroccans residing abroad (MRE) in the total number of tourists visiting Morocco sparked a lively debate on Tuesday during the meeting of the Productive Sectors Commission in the House of Representatives, which was devoted to discussing the draft budget of the Ministries of Tourism and Crafts.
Moroccan tourism continues its growth momentum. This is evidenced by the number of tourists welcomed and the travel revenues generated during the first seven months of 2025.
Tangier is becoming a tourist destination that is too expensive for summer vacations. Concerned, the deputy of the Authenticity and Modernity group, Kouloub Faitah, is questioning the Ministry of Tourism, Handicrafts and the Social and Solidarity Economy.
Morocco welcomed 8.9 million visitors in the first half of 2025, an increase of 19% representing 1.4 million additional tourists compared to the same period in 2024. These figures confirm the kingdom’s leading position in tourism in Africa.
The Ministry of Tourism, Handicrafts and Social and Solidarity Economy, in coordination with the Moroccan Tourist Engineering Company (SMIT), is initiating the reform of the hotel classification system, framed by Law 80-14 aimed at strengthening the quality and management of these establishments and its implementing texts. The unprecedented "mystery visits" operation has just been launched.
In Tangier, the summer period rhymes with an unprecedented wave of rising prices for services offered in accommodation, catering and cafes, thus annoying locals, visitors or tourists. Concerned, the deputy Kouloub Faitah is questioning the Minister of Tourism, Crafts, Social and Solidarity Economy.
Morocco is preparing to regularize undeclared rental accommodations (Airbnb, riads, apartments). This measure will increase the bed capacity of the kingdom and will result in an increase of at least 10% in overnight stays from 2027, according to experts.