Chinese cars are already reducing Morocco’s automotive exports
Moroccan automotive exports declined in 2025. The World Bank attributes this to less dynamic European demand, but also to the growing competition from Chinese electric vehicles in the kingdom’s main markets.
Morocco’s automotive industry is beginning to bear the effects of the European market’s rapid transformation. After several years of growth, its exports declined in 2025, while overall Moroccan sales of goods and services continued to increase.
On Bladi.net : Morocco automotive exports decline Chinese electric cars Europe competition
In its Economic Monitoring Report on Morocco, the World Bank attributes this decline to weakening European demand and increased competition from Chinese electric vehicles. However, the institution does not provide a precise figure for the decline in the automotive sector in this passage.
This underperformance contrasts with the results of other sectors. Moroccan exports of goods and services grew by 6.2% in 2025, after 8% in 2024. Sales of phosphates and derivative products notably surged by 21%, while the aeronautics sector maintained strong momentum.
The automotive, textile and agricultural products sectors, by contrast, suffered from the slowdown in demand on European markets.
Chinese competition reaches Moroccan factories
A large share of the vehicles assembled in Morocco is destined for Europe. The rise of Chinese electric models on this market can therefore reduce orders placed with the kingdom’s factories, even when the competing vehicles are manufactured elsewhere.
The transition to electric vehicles is also changing the models in demand, the components used and the organization of production chains. For Morocco, the challenge now is to preserve its position in the European automotive industry while accelerating the development of batteries, electrical components and new vehicles.
The kingdom nevertheless continues to attract investors. Foreign direct investment increased by 29% in 2025, with manufacturing accounting for the largest share. The World Bank sees this as confirmation of Morocco’s attractiveness as a production platform close to Europe.
On Bladi.net : Morocco Electric Vehicles: Why Exports Are Falling
The decline observed in 2025 nevertheless remains a warning: the competitiveness of Moroccan factories no longer depends solely on their costs and proximity to Europe. It also depends on their ability to keep pace quickly enough with the global shift toward electric cars.
